June 21, 2026

Why Women Entrepreneurs Miss Out on Wealth—and How Taking Charge of Your Finances Changes Everything

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If you’re a woman business owner who wants to turn income into true wealth and finally feel confident about your financial future, this episode delivers the mindset shifts, money management secrets, and step-by-step strategies you need. Kym Yancey and Deborah Daniel break down why more revenue doesn’t guarantee wealth, the common money mistakes female entrepreneurs make, and the practical habits that transform hustle into lasting prosperity.

Welcome to another episode of She Means Millions! We’re so glad you’re here with us as we dive deep into the world of entrepreneurship, wealth building, and the unique journey of women in business. In this episode, we, your hosts, team up with the insightful Deborah Daniel, founder and CEO of Charter Accounting, author of Women’s Wealth Secrets, and longtime leader within the eWomenNetwork. This conversation is jam-packed with proven strategies, real talk about money mindset, and actionable steps to help you step fully into the role of CEO in your life and business.

In this episode, we explore the ever-changing landscape of entrepreneurship, the impact of technology and AI, and the special challenges and opportunities faced by women business owners. Deborah Daniel shares wisdom gleaned from decades of experience guiding entrepreneurs through the ins and outs of money management, business scaling, and financial empowerment.

Together, we break down not just the importance of cash flow and planning, but also the critical need to cultivate the right mindset around money, wealth, and fulfillment. Whether you’re just starting out or are ready to scale your business into a multi-million dollar enterprise, this episode is packed with the financial literacy, strategic insight, and motivational “Deborah-isms” you need.

Key Topics & Takeaways

  • Why traditional business planning needs an update for today’s fast-paced, AI-driven world (Deborah Daniel keeps it real about why 5-year plans may no longer work and what to do instead)
  • The difference between income and wealth creation and why so many women entrepreneurs get stuck focusing on lifestyle rather than legacy building
  • Money mindset pitfalls: Understanding how upbringing and societal messages shape our relationship with money, and how to break free from limiting beliefs
  • The operator vs. owner mentality: Why making the shift from “doing the work” to truly “owning the business” is critical for wealth
  • The power of small, consistent financial actions and real-life stories of compounding and long-term investing success
  • Top “Deborah-isms” for women in business:
  • Pay yourself first and make future wealth-building non-negotiable
  • Create structure and reserves in your business, not just sales
  • Define your own success and learn how to celebrate it
  • Practice being the CEO not just of your business, but also of your money
  • Surround yourself with the right support and focus on relationships true wealth is multidimensional
  • Fear of charging what you’re worth: Why women often struggle here and how to start pricing from a place of value and confidence
  • Adapting to the lifecycle of money: Managing wealth through earning, saving, and eventually spending, including making that transition to a freedom-based life

If you’re ready to step up as the CEO of your life and finances, we invite you to listen to the full episode, subscribe to She Means Millions, and share this episode with a friend or fellow entrepreneur. Dive into Deborah Daniel’s book Women’s Wealth Secrets for even more actionable strategies. Plus, join our vibrant eWomenNetwork community for the support, tools, and sisterhood you need to scale your business and create lasting wealth!

Don’t forget to do what you love, put strategy and structure behind your wealth building, and watch the millions follow. Let’s build a legacy together.

Subscribe, rate, and review. We can’t wait to celebrate your next champagne moment!

Mentioned in this episode:

She Means Millions is part of the eWomenPodcastNetwork

eWomenPodcastNetwork

Kym Yancey [00:00:00]:

Do you see a pattern, though, that as you look at small business, the entrepreneurship world at large versus female business

Deborah Daniel [00:00:10]:

owners, if you don't have a plan, you don't ever really know, hey, I got there. You know, I mean, I do go at it from a different direction. A lot of the times when I start working with someone, where do you

Kym Yancey [00:00:20]:

crack the bottle of champagne open and say, I did it? Where's your I did it, honey, You. Hey there. Welcome to she Means Millions. You're listening to the she Means Millions podcast. Watching it, checking us out. I'm Kym Yancy. Normally the trifecta is here. Sandra, Brianna, myself, we're hosting the show.

Kym Yancey [00:00:50]:

This is one of our solo episodes. And I couldn't be more excited than to be here with Deborah Daniel, who was a member of Ewomen Network for like, gosh, you've been with us for 17, 18 years.

Deborah Daniel [00:01:02]:

Yeah, I think around 2010, probably, in

Kym Yancey [00:01:06]:

fact, ran the Atlanta chapter for several years.

Deborah Daniel [00:01:10]:

Yeah, one of my funnest things I've done.

Kym Yancey [00:01:12]:

So Deborah is the founder and CEO of Charter Accounting out of Atlanta, a leading accounting firm there. She is also a author and speaker. And it's got an exciting book out called Women's Wealth Secrets. So I want to take advantage of that. And Deborah's got some expertise and some insights for all of us. Deborah. So it's great to have you here on she Meets Millions. So anyway, Deborah, what would you say is kind of like the state of the union right now as it relates to entrepreneurs and success, the critical place that they're all in right now?

Deborah Daniel [00:01:50]:

Well, I think really we can't ignore the elephant in the room. I mean, things are AI. Things are changing so fast. Technology is radically changing how we do business. I mean, I just think about being in business for the past three decades and it's just moving faster and faster and faster. I mean, how can you even do a five year plan anymore? Because we have no idea what's going to, you know, I mean, you know, a one year plan is almost a joke at this point. I mean, so I think that that's really what's happening and what's driving success for entrepreneurs. But then also technology is helping them have a lot more opportunities for revenue.

Deborah Daniel [00:02:27]:

I mean, because right now you can create lead magnets right away. You can create, you know, programs much faster, but you have to be careful with that too, because it still has to be your content. But now if we could just take the, you know, the minutia work and let that make us move faster so that's creating more revenue for us. But often, you know, more revenue just creates more problems, really. They're just bigger problems.

Kym Yancey [00:02:53]:

What in your day to day, day in and day out, what do you find yourself dealing with as relates to small business success? I really want to hear about frequently asked questions that you get.

Deborah Daniel [00:03:07]:

I hear a lot. I mean, of course, you know, my main business is being a cpa, so people are asking me about tax strategy and things like that. But I will tell you, I sometimes think the P in CPA stands for psychologists. Because when people start talking to you about their money and their business, it just opens up a big of worms and because the reality is money impacts everything that we do, especially in business. Right. And so having, and this is a lot what Women's Wealth Secrets talks about the mindset, the skill set and the tool set to deal with your money. The problem is most people have none of those attributes. And if they're lucky, they have one or two.

Deborah Daniel [00:03:43]:

Because I have an MBA in finance and I say this all the time, I did not learn about money and personal finance in all the education that I have because it's really more about corporate. It's not about how do you really get take the money that you earn and create a legacy with it. Most of us didn't, you know, only learn from our parents. And they did probably the best that they could, but even what they would have known is so different. And so that's why financial literacy really is what really comes down to and what I actually get questions on that people don't realize that they really don't understand finances is why they even have the questions. That's why it's just so important for people to really understand how money works, how the flow in business works. It's not just about sales. I mean, sales are 100% important.

Deborah Daniel [00:04:27]:

Right. Bringing the money in. But then what happens after that? That's where I get a lot of questions. And they don't even realize that they're asking me questions about their business, but it's really about their money.

Kym Yancey [00:04:36]:

Yeah. You know, I also noticed that entrepreneurs really so focus on the shiny part of their business. Right?

Deborah Daniel [00:04:43]:

The part, the fun part, the, you know, the visibility and the branding and the sales, you know, and all of

Kym Yancey [00:04:49]:

a sudden you've not built that client for eight months, you know, or you forgot to send them, you know, a bill, whatever the case may be.

Deborah Daniel [00:04:56]:

Exactly.

Kym Yancey [00:04:56]:

Do you find that, do you find

Deborah Daniel [00:04:58]:

that 100 and especially 2 people don't understand the flow of money in their business? A lot of times, like I have a lot of clients that are in like the construction industry or things like that. And so they maybe are working on a, you know, completion method. So they're only getting billed as certain landmarks are hit in their business. Well, guess what, their contractors and their employees want to get paid every two weeks. So how do you make up for that when you're doing business today that you're maybe not going to get paid for for 90 days and you still got to pay these people, they're, they just think selling more projects is going to solve that. No, if you don't have the system in place to cover those finances for that 90 days, that's where people get into trouble. The business is doing great, but they run out of money. And, you know, people don't come to work when they're not getting paid.

Kym Yancey [00:05:42]:

So what would you say are the. Call it the top four or five things that entrepreneurs. And since we're all about women, sorry, guys, but we're really going to focus on how we can support women the best way possible. What would you say are some things that you want women business owners specifically to be cognizant?

Deborah Daniel [00:06:03]:

I think one thing that I see that is a mistake or a trend or just the way I. Women may be making a lot more money, but they're not really taking ownership of their wealth creation. And what I mean by that, that's very different. Money income is what's coming in. And a lot of times that's what people see. Oh, wow, her business is doing great. She's got the great new house, she's got, you know, brand new car. That's the income side, that's the lifestyle side.

Deborah Daniel [00:06:32]:

But what is really being created that can leverage that? Because, you know, we can't work forever. The revenue stream can't come in forever. And if you're not intentionally or unintentionally or figuratively or actually putting it on your, your financial statement kind of a reserves for the future. What is really the purpose of having a business? You really just have a job. And I think that comes back to the operator versus the owner of a business. You got to think about being the owner of your we and the owner of your, of your wealth creation.

Kym Yancey [00:07:02]:

Right, Right. What do you wish someone had told you? You know, you're a business owner yourself. Right. And so aside from taking care of the accounting needs of your clients, you as a business owner, are there lessons that you have to also be mindful of for yourself?

Deborah Daniel [00:07:17]:

100%. 100%. Because I mean, the thing is, it goes back to the operator versus the owner mentality because it's very hard when, especially when you're like selling your time, your services to get of the dollars for hours kind of mentality. But then also it's really, there's a lot of personal development that it takes to be a successful business owner. I mean, I don't want to stray from the money part, but it's so much about discipline. It's so much about managing yourself. It's so much about leading yourself and leading your money that nobody ever really explained to me. The fact that you can do the service that you're providing well and you can sell it well, that's great.

Deborah Daniel [00:07:56]:

But if you don't have the discipline to put money to the side, to, you know, know that, hey, to be a good business owner, I really need to take a break from this. And I think my generation, I mean, I'm not that different from your generation. I mean, we're all about the same age. I think we grew up in the grind mentality. And I think that keeps a lot of business owners from being truly successful because we're so focused on the sale, so focused on doing the work that we don't take the time to create wealth. And I have a definition of wealth, and I talk about this a lot. In my book, that isn't just about the money. I mean, if you could have all the money in the world, but if you don't have great relationships, if you don't feel like you're actually making a difference in the world, personally, I wouldn't feel, I don't feel very wealthy from that.

Deborah Daniel [00:08:40]:

I mean, that's easier to say when you, all your bills are paid and you don't have to scrape, you know, to eat every day. But once you get past the basic, you know, I've got my basics covered, wealth becomes a little bit more than just the money in the bank, I think.

Kym Yancey [00:08:53]:

Do you see a pattern though, that as you look at small business, the entrepreneurship world at large versus female business owners, do you see a big difference? Are they?

Deborah Daniel [00:09:08]:

Well, I will tell you, I think there is a difference. I do see a difference. And I've had this conversation with many women. I think that women are a little bit less. I mean, it's hard to articulate, really. I think men are very okay with focusing on being profitable. Women are more like, afraid to raise their prices, feel like, oh, you know, want people to like them instead of, you know, what is really the value of my, my service. And I Think that's a problem for women.

Deborah Daniel [00:09:42]:

It's a money mindset problem. I think that they're a little bit more afraid to charge what they're worth. I mean in reality is, you know, you're not going to ever create a really successful business if you're not charging what really economically for you it should be and just feeling like you're serving. And of course I want you to serve your clients. I mean that's, you know, you won't stay in business if you don't serve your clients and you don't do it effectively, but you also have to do it from a perspective of backing into how much money do I need to live and how much money, how many you know, of X products do I need to sell? I don't think they're as strategic about figuring that out. I think they're just like going to the next client and don't really have as good of a structure in place for client acquisition for, you know, how do I fulfill that as some of the people that, that I do see that tend to be more male dominated fields.

Kym Yancey [00:10:32]:

So give us some of the women wealth secrets. What are some of the things that you can give us from the book that.

Deborah Daniel [00:10:38]:

Well, I mean some of the things I talk about a little bit are very, you know, to the second grader, the third grader is a genius. And so most of these people, I mean are like, it sounds almost too academic a little bit. But you know, the difference between saving and investing, just because they're saving money over to the side, that's not really an investment. Right. I mean, and you need to have different buckets of your money. You need to give a job to every dollar that you have. And I don't think a lot of people do that. They just look at the bank balance and oh great, I have some money in the bank.

Deborah Daniel [00:11:10]:

But they don't think, oh well, I have a big tax bill coming or we need produce, you know, we need to buy new computers. They're not as forward thinking as they need to be. They're focusing on the revenue that's coming in right now and checking their checking account. And as long as there's money there, they think they're successful. But that's not how a successful business is built for sure.

Kym Yancey [00:11:30]:

Yeah. You know, I, I'm reminded of a quote that my father gave me a long time ago. It was really very interesting. Now you being an accounting, I'll be curious. You might say, oh my God, it's a horrible quote that he gave you but he said to me he reminded me of something, and it was. I was so focused on something, whether it was music or sports, whatever, at the time. And he says, son, I want you to remember something. He says, work hard and save your money so that when you're old, you get to buy all the things that only the old people enjoy.

Kym Yancey [00:12:03]:

Can you keep up with that? Can you keep up with that quote?

Deborah Daniel [00:12:05]:

Well, I can, but. And it kind of goes back to what I think is one of the biggest things, too, is people don't understand the value of compounding, you know, in their time or anything, really. A lot of people are like, I'll start saving when this happens or when this big event happens. But the reality is, wealth is really built by small amounts over a long period of time. And I think that kind of relates to what your dad was saying.

Kym Yancey [00:12:29]:

In my dad's case, it was, you know, listen, it's okay to give yourself a break. Along the way, it's okay, you know, you want to smell some of the roses along the way, you want to celebrate. I mean, I know you mentioned celebrity science in an earlier conversation we had, and you know how people celebrate when they've arrived at that destination of success. Now, let me say it a different way, all right? I remember when the group I was in got our gold record at Capitol Records. We were at Capitol Records in Los Angeles, and no sooner did we take a picture with the president of Capitol Records in the album. Our next conversation was about going to the next rung, the next level, all right? Go from gold to platinum. What we didn't do is go to dinner and have Pepsi and a nice cocktail to celebrate the milestone that we had hit. And I find that most people, when you ask them, what is that champagne moment where you crack the champagne, where you say, I did it, I hit that goal.

Kym Yancey [00:13:33]:

What is that for you? They have a hard time articulating what that is. So that was the point behind. I think a little bit of my dad's quote is, along the way, you want to be enjoying things, which is why we financed our first dog.

Deborah Daniel [00:13:49]:

A dog. On financing, I don't know,

Kym Yancey [00:13:53]:

but what do you.

Deborah Daniel [00:13:55]:

No, I think that's really valid, actually. I have this conversation, actually, with a lot of women, and my husband and I talk about it sometimes, too. When is success really success? It seems like it's like a moving target because you get to something place and you're like, oh, but then there's more, you know, and when it. When do we really def. I mean, I think it's different for everyone. But if you don't have a plan, you don't ever really know, hey, I got there. You know, I mean, I do go at it from the different direction. A lot of the times when I start working with someone, you know, kind of what is the let's begin with the end in mind.

Deborah Daniel [00:14:28]:

But we also need to figure out where you are. Because if you're heading to, you know, California, it depends if you're starting from Atlanta or you're starting from New York. So we got to kind of figure out, are you the New Yorker person to California? And I think people don't even know where they are really today. So how did it. How do they really define where they're trying to get to? And that's, I mean, again, because like you said, they're chasing the shiny objects, they're chasing the visibility, they're chasing the sales. But more income doesn't guarantee wealth.

Kym Yancey [00:14:54]:

It.

Deborah Daniel [00:14:54]:

Because what usually happens is then you buy the bigger house and then you buy the new car, and then you, you know, the lifestyle creeps up and absorbs what could be wealth creation. And that's why you almost want to have something on autopilot. I was talking to someone yesterday at event, and she's like, well, I want to hear, you know, about wealth from somebody who's actually done it. Like, some of the things. I hear you, you know, tell me some of the things that you've actually done. I said, well, I'll tell you one thing is to be consistent and do small, consistent things. You don't realize how much small amounts can make a difference how I, you know, I was telling her about a beach house that my husband and I just bought. A total bucket list item.

Deborah Daniel [00:15:31]:

Now am I. Have I arrived at everything I want to do? I don't know. I'm getting a lot closer. But, but the reality is that started out with something 20 years, almost 30 years ago. We started putting a small amount into two mutual funds in 1998. $300. $300. So $600, that was a car payment back then.

Deborah Daniel [00:15:50]:

Not much of a car payment today, but it was a car payment. And we did that through the 2000 bubble, through the 2008 crash, through the pandemic. And that one little thing enabled us to, I mean, it grew to so much. We took half of that and put a down payment on a beautiful beach house that was only a dream for us. But you didn't think when you started just doing $600 a month that that's what it was gonna come to, but I think most people wait until, oh, I'll buy the beach house when I've had a chance to save the money. But they don't ever start saving the money. You know, you gotta start somewhere and start small and do it for a long time. And people don't realize that.

Deborah Daniel [00:16:28]:

Do you feel like you're drowning in your business? Like you're doing everything and something has to give, but you're afraid it might be you? What if I told you there's a network of over 500,000 women entrepreneurs all dedicated to supporting each other? A network of women helping women. I'm Sandra Yancey, founder of Ewomenne Network, and I'm inviting you to join us and become a member. Ewomennenetwork.com we can't wait to meet you.

Kym Yancey [00:16:58]:

So, so let's staying with this. What would your. I want you to speak to the thousands of women that are listening and watching this. I want you to give them again three or four of your top Deborah Isms.

Deborah Daniel [00:17:15]:

Well, of course, of course. Pay yourself. Sure, for sure. Pay yourself first. 100%. 100%. You've got to pay yourself first. And not just in wages, but from the very beginning.

Deborah Daniel [00:17:27]:

You need to build in those future dollars now, whether it's a 401k for yourself, whether it's a Roth IRA, whether it's, you know, some other kind of investment that needs to be in the budget, just like your payroll for your other people, just like the rent, just like the telephone. Because if you wait, you've lost those years. I mean, and you can't really catch up. Someone 60 years old that hasn't saved anything, they're in trouble now. I would say that you can get out of that trouble if you create a revenue stream, you know, and who knows, you can do that with a digital product these days, right? Or write a book or, I don't know. But you, you can't wait too long. And so starting soon and small is better than waiting for a big amount, I think. Oh, there's so many of them.

Deborah Daniel [00:18:11]:

But realizing the different, you know, realizing that there are, there, there is a bit of a lifestyle, I mean a bit of a life cycle of your money as well. And I think people have a hard time moving from the different parts of it. There's that time in when you're earning and you're accumulating and you're investing and saving. What I'm seeing a lot of clients with now, and women and men is now they are getting Closer to that retirement age. And maybe they have done some of the things they're supposed to do. But how do you switch from your whole life of putting money into a nest egg to the spending? And that's a big difference that I'm seeing in trying to talk women through a little bit right now. You know, it's okay to start spending it once you've done all the work. Oh, there's so many things that I.

Deborah Daniel [00:18:52]:

Oh, I'm just. There's so many good points in the book that I'm think about that. I could talk about the. The reality of, you know, being the CEO of your money, really. I mean, not being, you know, passive in that. What I see a lot is women are making as much as their spouse or a lot more. Women are single, I mean, be it from divorce or widowhood or whatever, and they're the main breadwinner, but they are not making decisions about their finances in it. That is.

Deborah Daniel [00:19:24]:

I mean, that's scary to me that it's. You're letting it be a passive kind of, okay, time's just passing, and I'll let it go. You have to just, like, you're the CEO of your business, you gotta be the CEO of your money, I think.

Kym Yancey [00:19:35]:

Yeah. You know, it's amazing, the interaction with couples when it comes to money, too. Right. I mean, I don't know a whole lot about marriage counseling and that kind of stuff, though. I've been through it, you know, Sandra and I. But I remember when we were dating, and Sandra at an early age, I mean, really had a discipline. I remember she got me a watch as a. As a gift.

Kym Yancey [00:20:02]:

I still have that watch. And I think it was a. I don't know, let's. Let's call it, you know, $200 watch or something. I don't know what it was, but, you know, she basically put it in a layaway plan, right? And she was chipping away just a little bit bit to get the watch paid off. And I use the term chipping away, and it's applied to a lot of things. Like, I remember the family was out to, you know, that. What's it called? The golf place.

Kym Yancey [00:20:31]:

The place where you. You know, I've seen. Seen them in a lot of cities where families go and guys know what I'm talking about. The. Something golf. What's it called? Topgolf. Thank you. From the peanut gallery.

Kym Yancey [00:20:47]:

We got them. No, it's called Topgolf. And I remember thinking about Sandra and the watch, how she put it in layaway, you know, and paid a little bit every month. But she applied that same concept. Everybody was shooting for the long ball at topgolf, going for the big, big hole that was, you know, 100, 200 yards away. Well, there was another hole that was real close, and Sandra just got there. And her strategy was, let me just go for the small hole. I'll make it every time.

Kym Yancey [00:21:17]:

And she did. And at the end of the game, all the guys, all the big hitters, they were swinging for the fence, but they weren't. They never got in the hole. She got in the hole every single time and she won.

Deborah Daniel [00:21:29]:

Exactly.

Kym Yancey [00:21:30]:

And you think, you know, what does all that mean? It's an observation in really just in how couples even approach the things that they want to. You know, where I'm more, oh, I want to get it now. Let me go for it now. Whatever. She's able to strategize and think, oh, let me put this. Let me do this in increments, and I'll get there. And in many cases, faster than you realize.

Deborah Daniel [00:21:58]:

Right, Exactly. Well, it goes back to the small amount over a long period of time, you know, because there's a lot of psychology around money. I mean, like athletes that make a lot of money, how they end up losing it and not having lottery winners.

Kym Yancey [00:22:11]:

Lottery.

Deborah Daniel [00:22:11]:

And I was going to say like the lottery, because I think this is a Deborah ism right here, that there's an intellectual contract kind of in your open loop. If you haven't earned the money or you don't understand the value of it, it's like an open loop and a open electrical loop, and it just doesn't. You gotta change your mindset when your money changes. Right. I mean, that's why I don't like, really. I don't encourage my clients to do barter. I mean, I do a lot of work with my clients, but write a check. They write a check.

Deborah Daniel [00:22:44]:

The check is the closing of the loop because you've earned it versus if you're just trading things off. It's energetic. I'm not a woo woo person. I'm an accountant. Oh my gosh. I can't be a woo woo person. Although the woo woo stuff kind of works. But I think there's so much psychology to money that, that.

Deborah Daniel [00:23:02]:

That people don't understand most. Mostly because we've been. It's the money stories that we were told. You know, money doesn't grow on trees, you know, you know, all this, you know, the love of money, you know, ev. Love of money is the root of all evil. Which that's actually a misquote because it's actually. It's not. Money is root of.

Deborah Daniel [00:23:19]:

But the love of money is the root of all evil. Meaning that you're pursuing it just for the sake of pursuing it. I mean the Bible has a. I mean, I'm not super religious, but I mean I grew up in, you know, Catholic school the whole way through and everything. There's a lot of messages about money in the Bible.

Kym Yancey [00:23:34]:

It's really funny what we all learn in life, but I know, I know myself, I had to discover that anything that I ever did for money was my motivation. Money. In other words, I did the job because of the money. I didn't succeed at it at an early age. You know, I was challenged by it.

Deborah Daniel [00:23:52]:

Right.

Kym Yancey [00:23:54]:

For me, I discovered that it had to be in alignment with my purpose and meaning. There had to be meaning and purpose in my life for me to excel at it.

Deborah Daniel [00:24:04]:

Well, I think that's true in, I mean, success all the way around. I remember I read a book when I first got out of college and it was something like that, you know, do what you love and the money will follow, you know. And I don't even remember the book or if I even read the whole book, but it was a physical book. And you don't get those too much anymore. But I mean that kind of do

Kym Yancey [00:24:21]:

what you love, but you better practice, you better, you better get better at it.

Deborah Daniel [00:24:24]:

Well, that and then too. But I do think that kind of stuck with me a little bit because I think you have to like, really, I mean, like I'm who. Who loves just doing tax returns all day long. That is to me, business. My business, your business, I'm sure you would 100% agree with is really. I feel like I have a relationship business that happens to have a deliverable of a financial plan or a tax return or a payroll or a bookkeeping or whatever my team is doing. And I think that's how you can be. I mean, kind of getting off the.

Deborah Daniel [00:24:55]:

Another piece of my wealth is about relationships. Because really you can't sustain a successful life, business rel. Anything if you don't build the relationships too. So all the money in the world. And I think that's where the love of money, root of all evil kind of thing comes from. If that's all you're focused on, your end goal is the money. Yeah, it's gonna be a pretty hollow life, right? I mean, but if you, you know, that money I have like what I call money non negotiables. And I talk to my clients about this as well.

Deborah Daniel [00:25:22]:

And to the, this is something I talk about in the, in, in the book as well. What are the things that you're gonna be a hard yes on for money all the time? You know, if it's gonna help my business, increase my, my revenue, if it's going to benefit relationships, either, you know, take my family on a great vacation, that's a relationship builder or something with clients, or it's going to. I mean, one of mine is health. I mean, and those are. So when you know that those are things that are important to you, it's easy to say yes. And it doesn't, you know, you don't have that decision fatigue now. I, it's not like I only spend money on my business, on my relationships and on my health, but those are easy ones that I decide. Then you don't.

Deborah Daniel [00:25:59]:

Then maybe if it's outside the realm of that, I might think about it a little bit more. But most people don't even have a definition of what, what is important to me to even spend money on. Right.

Kym Yancey [00:26:08]:

Deborah, what are you passionate about today? Today, in this moment, you know, you've. Your career, you've been in it.

Deborah Daniel [00:26:14]:

Well, I would say. And, and it kind of is an outgrowth of the book a little bit. I, I really am. I mean, I'm very blessed to be in a place in my life that I'm really working now because I like to work and, you know, could stop tomorrow. So I want to spend my time on helping other people, particularly women, because I think the conversation with money and women is a little bit different. But what I say can help men, too, but is to really take ownership of their money. I mean, if that's a place where I can provide information for them, you know, experiences where they can learn about their money, become more confident in their money. Because I think that's really what the problem is.

Deborah Daniel [00:26:52]:

To be confident is so important.

Kym Yancey [00:26:55]:

Where do you crack the bottle of champagne open and say, I did it? Where's your I did it, honey?

Deborah Daniel [00:26:59]:

You know, I've been thinking about that a little bit. I think it's when my time is more spent primarily on the things I only want to do, not the things that I have to do. And I'm getting there. I mean, my business is pretty scaled. My team does a lot of the parts that I don't want to. But just when pretty much every day is only like, I'm so glad to do this. And I feel like that a lot of the time, I don't think there's a number. I think it's really more about how you want to spend your time.

Deborah Daniel [00:27:32]:

And I think that goes back to a lot of, you know, spouses as well. Like, my husband's ready to retire. I mean, he's ready to travel more. I would like to travel more, but I don't want to stop doing what I'm doing either. I think the day that it's not fun anymore, then I know I've done all I need to do, you know?

Kym Yancey [00:27:47]:

Is there one last parting statement you want to make before we wrap up our. Our time together?

Deborah Daniel [00:27:53]:

No, I would say is really to focus on what matters most in making your business as profitable as possible and also creating a lifestyle that your business supports as well. I mean, you know, the. Or a business that supports your lifestyle. Don't, you know, chase the money just for the money, because that's gonna wear you out. But I do think if you really focus on putting the right structure in place, surrounding yourself with the right people and the right, I mean, that are fun to work with, the money's gonna follow. I mean, maybe I. Maybe the book really did make a lot of sense. Do what you love and the money will follow.

Deborah Daniel [00:28:30]:

I think that's really the truth. And that's what we shall be striving for.

Kym Yancey [00:28:33]:

Well, Deborah, thank you for being a huge contributor to the best part of what E. Women Network is all about. And that's you. Oh, you and your knowledge, you and your insights and the love that you give the people that you meet. It's just. It's just tremendous. I just want you to know that

Deborah Daniel [00:28:49]:

I love this community, and I think that we have a lot. I mean, all the people in the community have a lot to offer to each other, and we should definitely stay involved.

Kym Yancey [00:28:58]:

Well, as Sandra and Brianna, as we always say, she doesn't just mean business, Deborah, she means millions.