Systems That Scale: How We’re 10x-ing Our Business Goals in 1000 Days

Briana Dai [00:00:00]:

I think we really. What it did is it really woke us up. We were with people who were doing, you know, eight, nine figures in business, and it really cemented for us that we've been doing things really great, but we really need to do things differently this year.

Kym Yancey [00:00:18]:

50% of my advertising goes to waste. I just don't know which 50% is doing it. You know, try to find it. No, I'm just saying it is a process of constant fine tuning.

Sandra Yancey [00:00:28]:

You can have the system and it still not be the best system.

Briana Dai [00:00:31]:

Yes.

Sandra Yancey [00:00:32]:

And so coming back and saying, how do we 10x our systems? Right. So that it provides 10x the results.

Briana Dai [00:00:48]:

All right, so welcome back to she means millions. We are so excited, excited to be here with you for another episode today. You know, this season really feels different. All right. It's not in, like a hypey way. It's really more so in like a new year, new goals kind of way. Something is, like, just genuinely, I think, shifted in us this year. And so what that means is we're really approaching our goals, what we're willing to push versus what we're going to protect.

Briana Dai [00:01:18]:

And today we really want to let you in on really, what that actually means behind the scenes. Not the highlight reel, but just the real conversations that we're having at the office with how we're approaching our goals this year. So I feel like you should probably kick us off, mom, because the goals are led by our CEO, our fearless leader. So do you want to talk a little bit about that?

Sandra Yancey [00:01:43]:

Yeah. So I learned, I mean, one of my greatest coaches, mentors, and then ultimately we started working together was Ken Cragan. And Kim knew of Ken Cragan when I met him, and because he was a Hollywood legend in terms of being a business manager for some of the biggest music names and brands that many of us probably are aware of, from Kenny Rogers to Olivia Newton John.

Kym Yancey [00:02:13]:

Lionel Richie. The Bee Gees.

Sandra Yancey [00:02:15]:

The Bee Gees. Just a whole host at one particular time.

Kym Yancey [00:02:18]:

He was 48% of all the number one selling artists in the world were managed by Ken Cragan's office off Sunset Boulevard there in Los Angeles.

Sandra Yancey [00:02:28]:

Yeah. And I met him totally by accident. In fact, Briana was living in LA at the time, and I was looking for every reason and any reason that I could get to LA as an excuse to be able to take her out to dinner and just check on her and see how she was doing and see how I might be able to help her. And I got asked to speak at an event that I Typically would have actually said no to. But I said yes to it. And I got there the day before I was speaking and I thought, let me just go down and check and see, you know, what the vibe in the room was. And walked in and everybody was, of course, the entryway was at the back and everybody was facing, looking at the speaker at the time who was just finishing up. And I was looking for a place to sit and ended up, it was pretty full, there actually wasn't that many spots available.

Sandra Yancey [00:03:12]:

And made eye contact with a guy who had an empty seat next to him to see if that seat might be available and if I could come over and sit. And he ended up waving me over, ended up talking to him. And long story short, talked to Kim late, later that night. And he said, did you meet anybody interesting? I said, yeah, I met a guy. I think he's a Hollywood DJ and one of those great, beautiful. He did have a great voice, baritone voices, just perfection. Which is almost insulting when you know who he was that I just didn't know. Come to find out, it was Ken Craigen.

Sandra Yancey [00:03:40]:

And that began what ended up being a really, really long, over decade long relationship until his unfortunate passing. But he taught me one thing that ties into the goals. It's a story that really relates to goals because he really taught me about it's easier to do the impossible than it is to do the possible. And I used to say, how is that so? And he said, because everybody's doing what's possible. And so you just blend in. You're very vanilla. It's hard to stand out when you look and sound like everybody else. And he says, what you want to do is the impossible.

Sandra Yancey [00:04:12]:

It's rare air and people overthink it and think that they have got to do something overly grandiose versus just leaning into what is impossible, just starting two feet in, right, instead of, you know, going underwater. And so it had me rethinking. And he, he's the one that taught me this whole notion of, you know, if you invest a penny a day on, on day one of a month, and you double it every day for 30 days, at the end of it, you have like $5.3 million, something like that. And. But if you start on day zero, one day before, one day before, just, and you double it every day, you'll have over $10 million. And he taught me that is exponential growth. That's what. Exponential growth.

Sandra Yancey [00:04:58]:

That's what dipping your toe into impossible is. And it changed me forever. And it started with goal setting because we then that year started our goal setting in December instead of January. Like, that's exponential growth. When everybody's, like, focusing on what they're going to do January 1st for the year, we're like, no, we're launch December 1st. And we did that this year like normal. We start in September talking about it. October, everybody brings their ideas.

Sandra Yancey [00:05:24]:

We identify our top five. November, we start, you know, allocating all the resources. What do we need to do and be and have and invest in and all of that to make that happen. And boom, we are off into the races on December 1st. Except that this December 1st, coming that first week, we had a different conversation after we were done.

Briana Dai [00:05:42]:

Yeah. With our goals. Yeah. I had opted in on Instagram to, like, a lead magnet. And then almost immediately got a phone call, and it was like a Friday night. And I never answered those kinds of phone calls. And so something possessed me. I'm literally on the couch of Tatiana, my daughter.

Briana Dai [00:05:56]:

And we. I answered. I just answered the phone. I don't know why. And I started talking to this person who basically called me as a trigger right after I got. I downloaded that lead magnet. And I was like, is this even a real person? Because, you know, with AI, you really don't know. It could have been an AI robot that I'm talking to.

Briana Dai [00:06:13]:

They're like, no, I'm a real person. And the next thing you know, we're having a conversation about why I downloaded that lead magnet. And then I got this invitation to an event, and then I was like, oh, my gosh, I'm not signing up for this right now. I need to talk to the team. But I think I came to EGT that following week, and I was like, I need to tell you all about.

Sandra Yancey [00:06:28]:

And EGT stands for Executive Growth Team. Right.

Briana Dai [00:06:31]:

Our Executive Growth Team. So that's our executive team, but we call it the Growth Team.

Sandra Yancey [00:06:36]:

That's right. So that's what we focus on.

Briana Dai [00:06:38]:

Yes, all things growth. And I, I, I said to y', all, this is the most interesting funnel. And I don't know how they're doing this, but I want to learn. I want to learn how they're doing this. So for no other reason, I want to go to this event just to learn and understand the sales cycle and, and their funnel, their marketing funnel, really is what it is. And because I'm intrigued, and I really think that this is where we need.

Sandra Yancey [00:07:01]:

To be, which really got my attention, because you are really aware of how all of these systems and processes work. And, you know, you don't really get triggered very often. Yeah, right. But this one really, really connected with you, you know, it did.

Briana Dai [00:07:16]:

And there were three ticket types and I was sharing them with you, and you were like, you need to go all in.

Kym Yancey [00:07:22]:

Yeah, yeah, totally. You had to go all in and.

Sandra Yancey [00:07:27]:

And you were booked.

Kym Yancey [00:07:29]:

But I could. But I couldn't go. Right.

Sandra Yancey [00:07:30]:

Because you were in the studio and you couldn't go that day. And then you came to me and said, hey, you want to go?

Briana Dai [00:07:36]:

Yeah. So we went. We went and we. I think we really. What it did is it really woke us up. We were with people who were doing, you know, eight, nine figures in business, and it really cemented for us that we've been doing things really great, but we really need to do things differently this year and really get more granular and serious about our goals in a way that I don't think we have before. You might feel differently.

Sandra Yancey [00:08:05]:

Oh, no, no, no, no. I agree. And it's also the power of kind of going away because, you know, we finish here at the office. We're at the office right now, and then when the day is done, we all, you know, go home and get into. You've got the babies and all the things. But we had the evenings. I mean, we were just really, you know, we went out to dinner. We're talking and we're thinking, and we came up with this idea of if you're going to go big or go home kind of thing, even after.

Sandra Yancey [00:08:31]:

And it was a powerful lesson because it's very easy to say, we just completed something, we're good to go. We can talk about this next year. I mean, we were in motion for our 20, 26 goals when we said, you know, what, what if, what would these goals look like if we 10xed it in a thousand days?

Briana Dai [00:08:48]:

Yeah.

Sandra Yancey [00:08:48]:

Which is two years and nine months. 10x our business in a thousand days. I called you, you were like, well, that's a big goal.

Kym Yancey [00:08:56]:

Right? Yeah. Yeah. But, you know, I also don't want us to skate past the whole point of showing up and engaging with events. I mean, you know what I'm saying? This required getting out of here. It wasn't a comfort zone for us, which is. It was. We were busy with a lot of things.

Sandra Yancey [00:09:12]:

It would have been easy to say no. Right.

Kym Yancey [00:09:14]:

It would have been EAS to say no. And I think. And, you know, and. And this is where. And it's not talked about a lot, you know, comes every now and then. This is where trust comes into where you, you know, you were so moved by the action that you received the phone call and other the communication. But a trust is getting built too. A comfort is being built around.

Kym Yancey [00:09:36]:

Oh, this feels like. This feels real to me. This feels, you know, in relationships. Right, and the relationship. Exactly.

Sandra Yancey [00:09:43]:

Because I never even saw the lead magnet. No, you just said we ought to go. And I just, I knew that if this struck you the way it did, that it was a go. I just said, sure, yes.

Kym Yancey [00:09:54]:

Yeah.

Sandra Yancey [00:09:55]:

And I got there and didn't even know really. Exactly.

Briana Dai [00:09:57]:

Why do we sign up? What did you bring me along?

Kym Yancey [00:10:01]:

You also have to be a forever student too. You know, it's like, I'm open, I'm open, I'm open. You know what I mean? Because the change is so revolutionary. Right.

Sandra Yancey [00:10:09]:

And the more you learn, the more you earn. I believe it to my core. I mean, the more you learn, the more you earn. So we were learning things. That was triggering a different thinking. Yes. So we came back and we kind of announced to the team that we're going to look at our goals. And what we found out was that the goals really didn't have to change.

Sandra Yancey [00:10:28]:

We just had to magnify them.

Briana Dai [00:10:30]:

Yeah.

Sandra Yancey [00:10:31]:

That's what was interesting. Like we were on track with what we knew we needed to do with in our business. We just needed to amplify them and magnify them at a level that we have never done before.

Briana Dai [00:10:44]:

Yes. So to be very matter of fact, our goal is to 10x our business in 1000 days, 10 by a thousand, which is 2 years and 9 months. 9 months. And I think it's one thing to say that that's the goal, but it's a completely other thing when you start to really talk about, okay, now how are we going to do that? And so we really got with the team, got them excited, got them enrolled in the vision and to really understand how this could impact and their life if they get on board with this. Because it's going to help everyone succeed, everyone's going to make more as a result of this. And so what needs to happen at a granular level in order to achieve that? If we reverse engineer this goal, how many managing directors does that need to mean? How many members does that need to mean? How many celebrity science clients does that need to mean? How are we going to actually.

Sandra Yancey [00:11:38]:

How do we get more women to a million dollar mark?

Briana Dai [00:11:41]:

How do we get more women to a million dollar mark? Right. The more we grow our reach, the more women we can touch, the more lives that we. And so we really started to get way more intentional with every single person's key performance indicators.

Sandra Yancey [00:11:57]:

That's correct.

Briana Dai [00:11:58]:

Or KPIs. So that we can really track on a monthly basis how we're doing with our 10x goals.

Sandra Yancey [00:12:04]:

To that point, our staff meeting structure is going to start changing. So beginning now in January, we have a company staff meeting and everybody, every single employee will have, you know, seven to 10 minutes to stand up and talk about not only what their goals were, but what progress they've made on the goals every single month. So that we're not running into this, oh, it's November and I had a goal that was due at the end of December and I haven't gotten anywhere on that, you know, really kind of stopping all of that. And I think that, you know, what you, you know, what, what gets measured is what gets done. That's a hashtag. What gets measured is what gets done. Measuring matters you. And when you keep your eye on the things that one, move the business forward, two, make the cash register ring and three, hit a looming deadline, we will, there's no question that we will move exponentially because the other thing that was really important too is not just the KPIs, but we had to look at what is our business structure and infrastructure got to look like in order to support the pace at which these goals are going to grow.

Sandra Yancey [00:13:12]:

So we've had to make some huge six figure decisions on our technology, right? We've had to make some big decisions on who we're hiring, you know, the pace in which we're hiring, the planning of when we're going to add people, what that's meaning for, you know, our space here. I mean, there's just so many implications rippling through. But I'm loving the conversation and I've never been more excited about it.

Briana Dai [00:13:36]:

You know, well, when you really take the time to not be intimidated by your goals, but to really say, okay, how, how are we going to, to support this goal? What support are we going to need? And mapping it out with a timeline. It doesn't feel as overwhelming when you start to break it down and you create a game plan to where you really know how you're going to execute on it. So I'm really excited and I feel like with you too, I've noticed a total shift on the marketing side in terms of how, you know, you were talking to me a little bit about how celebrity science has been such a huge focus and it still is. It's the personal branding division of the company. For those who aren't familiar with us or haven't heard the branding episode, which you should listen to if you haven't. But you kind of admitted, you know, some thoughts around feeling like ewoman Network has kind of become the shoe cobbler that has no shoes and really wanting to focus in on our company, making.

Sandra Yancey [00:14:25]:

Us a celebrity science client.

Briana Dai [00:14:27]:

Right. Right. You want to talk about that a little bit?

Kym Yancey [00:14:29]:

I so love my clients.

Briana Dai [00:14:31]:

Yes.

Sandra Yancey [00:14:33]:

We just want to be one. No.

Kym Yancey [00:14:36]:

No, but. No, but it is a shift. It is a shift in to, you know, first of all, no is not a bad word. And so you. You've got to know that in the scheme of where we're going and what we're trying to do, there's some things we're gonna have to say no to.

Sandra Yancey [00:14:48]:

Yes.

Kym Yancey [00:14:49]:

You know what I mean? And things that, you know, I really went out of my way to position things for the different people in celebrity science when really the value of it was, you know, you know, two or three times what it. What we were charging for to help. Right. But no, it. It, you know, I love the women network. I love what EWA network stands for. And so that messaging behind it, I've become hyper focused around updating all of our messaging. You know what I mean? Working with you and pulling it all together.

Kym Yancey [00:15:20]:

But, yeah, it's had an effect.

Sandra Yancey [00:15:22]:

Well, and adding 125, you know, having 125 managing directors by this year, that will be. We will be on target for our, you know, 10x in two years and nine months if we do that. And that made us. Then you said, okay, well, we run ads.

Briana Dai [00:15:38]:

We need to look at this funnel. Right now, the number one way that we're recruiting managing directors is through our Facebook ads. And so if this is the goal, then we really need to make sure that we're driving those Facebook ads. So that budget needs to increase before we just throw more money at it. Is there a way that we can optimize it? And so one of the things that came out of us really setting this very intentional goal and knowing exactly what we need to ach how many managing directors we need to briefly bring on to achieve that goal. We know right now, once you start to look at the numbers and really reverse engineer how you're going to do that, that we need to. Right now, our conversion from our Facebook ads isn't where it could be. It could be better.

Briana Dai [00:16:17]:

We could optimize this better so that we're not just throwing more money at the goal, but we're actually getting better results from the money that we're already putting into it. And so we totally rewrote the Start a Chapter page, which is the page that people go to to apply to be able to start a chapter and become a managing director.

Sandra Yancey [00:16:35]:

On our website.

Briana Dai [00:16:36]:

On our website. So what did we do? We looked at our top performing Facebook ad that's driving the most traffic to that page. And then we started to notice that there's a drop off in the conversion rate of people actually filling out that application. And what we realized is there was a. What's the word I'm looking for? Like a discrepancy.

Sandra Yancey [00:16:56]:

Disconnect.

Briana Dai [00:16:57]:

A disconnect. Thank you. There was a disconnect between the copy and the verbiage and the feeling that the Facebook ad had that was driving all this traffic and then what they were actually seeing on that landing page. And so working with.

Kym Yancey [00:17:09]:

And this, by the way, that's not unusual. I mean, for every. For everybody in business. That is the big. The big gag in all of this in advertising used to be, you know, 50% of my advertising goes to waste. I just don't know which 50% is doing it. You know, try to find it. I'm just saying it is a process of constant fine tuning, you know, which we're doing.

Kym Yancey [00:17:28]:

We're measuring it. Right. To say. But. Right. But you know, you see that you're. And this is for anybody. You see that you're getting the traffic.

Kym Yancey [00:17:35]:

Yes. But then when they get to the location, they're falling off.

Briana Dai [00:17:38]:

Yeah.

Kym Yancey [00:17:38]:

Or I'm not getting the numbers that I want to see there. You know, so whatever made the ones click on it. You want to do more of that.

Sandra Yancey [00:17:45]:

Right, right.

Kym Yancey [00:17:46]:

More of that And. And just. And pay attention. The problem for most people is how busy we get it.

Briana Dai [00:17:52]:

Yeah.

Kym Yancey [00:17:53]:

And we just don't get around it. It just slips by and all.

Sandra Yancey [00:17:55]:

Busy is the new stupid.

Kym Yancey [00:17:56]:

Right? Yeah, exactly. No, I really do think about. Before I say busy, I think about that.

Sandra Yancey [00:18:02]:

Took me a year to take that word out of my vocabulary because everybody's. It was. It's a Warren Buffett.

Kym Yancey [00:18:08]:

Everybody is stupid.

Sandra Yancey [00:18:09]:

No. Just because everybody's busy. Just the people that are busy.

Kym Yancey [00:18:12]:

So it's. It's claiming it.

Sandra Yancey [00:18:13]:

Right, Right.

Kym Yancey [00:18:13]:

It's how you claim.

Sandra Yancey [00:18:14]:

It's a Warren Buffett quote, in fairness. But my Bill Gates was the one that made it famous. But busy is the new stupid. When you say that you're busy, that doesn't mean that you're really productive. It doesn't. Effective. It doesn't mean that you're efficient. It's just, it just means that you're, you know, consuming your, you know, 1440 minutes in a day and maybe have nothing to show for it versus being focused and being strategic and that kind of thing.

Kym Yancey [00:18:36]:

Right.

Briana Dai [00:18:36]:

And I think that that is the biggest mindset shift for us is it's that, you know, taking the time to step back and actually look at the numbers and look at what's working and look at where the break is and how can you fix the break and continue to optimize and optimize and improve and improve. Taking that time and scheduling that time and making sure that everybody on the team is also scheduling that time to look at their numbers and look at their results that they can continuously improve. That's always been a core value of ours. But we are being so much more intentional about it because it's going to be imperative if we're going to hit this 10x in 1000 days goals. And I'm really excited to be able to announce like we're on target.

Sandra Yancey [00:19:16]:

I know, me too.

Briana Dai [00:19:17]:

Like we're just getting started, but I feel so fired up around how we're looking and how we're measuring because we're taking that time. It is so easy to get, get so busy with the implementation and the execution that you don't actually step back and think about the strategy and how things are working and what can be better before you just throw more resources or, or more money or move on to the next thing or, or we're just so quick to say, oh, that didn't work. Let me just throw that away and.

Sandra Yancey [00:19:46]:

Not paying attention to where, where did it break. Right. Yeah. So creating that through line now between the high performing ad, right to then them coming to the website right to now we've seen an uptick actually in the applications, right to then how we respond. The languaging that we use to respond to them to get the first interview set up. Right to then the questions that we ask. Right to then the entire conversion and onboarding process. It had to be completely.

Sandra Yancey [00:20:17]:

They were all elements that existed.

Briana Dai [00:20:20]:

Yeah.

Sandra Yancey [00:20:20]:

But they didn't necessarily talk to each other.

Briana Dai [00:20:22]:

Yeah. They give different people doing different things. Yeah. You've got a Facebook ads team over here. You've got landing page copywriter over here. You've got the person creating the survey for the application over here. You got the person that's actually setting up the interview over here. The person doing the interview over here.

Briana Dai [00:20:35]:

There's so many hands in it that they aren't all working to.

Sandra Yancey [00:20:39]:

They weren't working together in unison. I mean, it's so easy to say we got the system. I think that's the lesson. You can have the system and it still not be the best system.

Briana Dai [00:20:49]:

Yes.

Sandra Yancey [00:20:50]:

And so coming back and saying, how do we 10x our systems? Right. So that it provides 10x the results. So we even had to go to, you know, our director that does the chapter expansion and she had to do an analysis. Well, these are how many people on the month that have been applying. These are how many people that I, that, that make it to the interview. These are the number of people that come to the second interview based on that. These are the number of offers that I make. And then saying, what does that look like 10x then yeah, if we want.

Briana Dai [00:21:18]:

To 10x that, then how many more leads?

Sandra Yancey [00:21:21]:

So how's that going to impact our system, our infrastructure? So now we're already thinking about she can't do all the first interviews. We got to look at other people to do the first interviews we've got to do. I mean, it's just like retooling, but making sure that everything now really looks like we are ARM and arm. We're not just linked, we're ARM and arm. And there's a difference, I think.

Kym Yancey [00:21:41]:

And I'm going to tell you, communication means more than ever. Not that it ever dropped off, off, but people, because we can move fast, because we can put something in chatgpt, you know. Yeah, you know, it's really fun. I know initially with ChatGPT, and of course you say initially. I mean, every day it's like, you know, year ahead. Yeah, exactly. But, no but the, but the point that I'm making is that, you know, it raises the tide for everybody. So, you know, you can be writing a message and if you understand there are other people doing the same thing.

Kym Yancey [00:22:13]:

Millions and millions of other people doing the same thing thing. It requires a new level of communication, thinking.

Sandra Yancey [00:22:20]:

Yes, you know what I mean?

Kym Yancey [00:22:21]:

Because you'll get great information, phenomenal stuff back from Chat GPT or whoever you might be.

Sandra Yancey [00:22:27]:

It all sounds really great.

Kym Yancey [00:22:28]:

But yet. But you have to remember other people are doing the same thing. And you still have to bring your strategy to it and you still have to test it. I find that even with copy, because I, you know, I write a lot of copy or thinking, well, you know, it's all about simplicity, but how simple can you make it? You know what I mean? So it's, it's phenomenal. It's a lot of.

Sandra Yancey [00:22:48]:

And that's what I think. Live Events are more important than ever.

Kym Yancey [00:22:50]:

More than ever.

Sandra Yancey [00:22:51]:

Video, I think podcasting, because there's a trust recession going on. People don't trust. Like even you said when you got the phone call, is this a real person? Am I talking to a real person? Right. I mean, we've had members that have seen our ads, gone to our website, been impressed by the website, then make a phone call, blown away that a real person answers the phone and heads and has asked, is this a bot? Are you really real? And has joined in a place. We don't even have a chapter, no presence in that state at all.

Briana Dai [00:23:22]:

And she's unactive. They're active on our CEO calls every single Monday now. Because we're real people. Yeah. You know, it's the relationship business.

Sandra Yancey [00:23:30]:

So to your point, that trust, that personal connection that you get, I mean, I love Chat GPT. I mean, I love it too.

Kym Yancey [00:23:36]:

I love it.

Sandra Yancey [00:23:37]:

But you got to make sure it still represents you, you know, But.

Kym Yancey [00:23:41]:

But I've had the experience where I'm working, you know, with. With a client, one of our members, and they've gone through ChatGPT to write something up because they're. They're applying for a, you know, a new client relationship.

Sandra Yancey [00:23:52]:

Yeah, yeah.

Kym Yancey [00:23:52]:

With their business. And I looked at it and I thought even using the Chat GPT, it still missed a lot because y. What she put into it.

Sandra Yancey [00:24:01]:

Right. The.

Kym Yancey [00:24:01]:

All about the strategy that went into it. Right.

Briana Dai [00:24:04]:

Yeah. I think that using it as a copywriter is probably the lamest way that you can use ChatGPT, honestly, because it's so much more robust than that. It's really not meant to be a copywriter. Like, no one can replace your voice. It can certainly help you and give you a head start. But I think that the most underutilized area of ChatGPT is to really use it as like a thought partner, where you're really using it to help you identify the things that you can't see. So, for example, when we're talking about this whole new starter chapter kind of realization that our ad copy and our landing page copy weren't speaking together, we actually took that landing page, landing page, and we pasted that URL and ChatGPT as well as the highest converting ad. And I just asked it to audit the two and where's the gap? Where's the breakdown? We're not seeing the conversion that we want to see.

Briana Dai [00:24:54]:

Can you help me identify where the. Where the breakdown is and why the ad isn't converting once they get to the page, what's wrong with the page that it's not getting the traffic that we wanted to get. And it was unreal. The feedback that it gave me didn't rewrite the page, but it got us so incredibly clear on, oh, this is the approach that we need to take on the landing page. This is what people are connecting with to come over here. And that's what we're not speaking to on this page. And we didn't know when you're so close to your own business, you can't see it, you know, and so you need sometimes that third party. And what I love about CHAT GPT is it's not emotional, it's data driven.

Briana Dai [00:25:32]:

And so it's looking at the data and it's looking at the key words and understanding kind of where you're not hitting where you should be hitting. And so, yeah, AI and as a copywriter is. Is not it. Honestly, it is a great help, but that is it. Yeah. If you're not using it strategically, you're totally missing the mark.

Sandra Yancey [00:25:53]:

So that strategy, interesting thing happened with one of my clients. And she's a client, so she obviously likes me and I like her back. I mean, I fall in love with my. With my clients. And so she. She started using ChatGPT and she said, I just love the way you talk, Sandra, that I asked ChatGPT to do something in your voice.

Briana Dai [00:26:11]:

Yeah.

Sandra Yancey [00:26:12]:

And she said, so I. And I got it. I absolutely loved it. And I memorized it and memorized it. And someone said to her, you sound like Sandra Yancey.

Briana Dai [00:26:19]:

That is hilarious. And that's scary, too.

Sandra Yancey [00:26:21]:

That's scary. And that wasn't a compliment to. She was losing herself.

Briana Dai [00:26:25]:

Yeah.

Sandra Yancey [00:26:26]:

You know, and her developing her message and her brand and her likeness. And people are looking for the real you, not the artificial you, not the Sandra version or some other version of you. Right. And so it's scary to me how easy people can say, oh, did you know, you could sound like Oprah or you could sound like whoever. And the next thing you know, you're. And then they meet you and then.

Briana Dai [00:26:52]:

There'S a huge disconnect between the person that they thought that they were connecting with and who you actually are. And then that all backfires.

Sandra Yancey [00:26:59]:

Talk about trust recession. That just makes people recede from you. Yeah, yeah, yeah.

Kym Yancey [00:27:05]:

You know, it's. It's amazing how this is influencing and changing everything. And you're right, Brianna, I couldn't agree with you more about it. Being a partner, a great co pilot, so to speak.

Briana Dai [00:27:15]:

Yeah.

Sandra Yancey [00:27:17]:

That's a great Metaphor.

Briana Dai [00:27:18]:

It is.

Sandra Yancey [00:27:18]:

Yeah.

Briana Dai [00:27:20]:

Yeah. I mean, this season it really feels different. And I think all of these things are playing into it, and I see no reason to drag it on any longer than we have.

Sandra Yancey [00:27:30]:

Yeah. Let me. Can I just button it up into one thing? And that is, I think it's important that, you know, we have.

Kym Yancey [00:27:36]:

You.

Sandra Yancey [00:27:36]:

You identify your top five goals. I. I mean, we've. I've run a multimillion dollar global business for a long, long, long way over 20 years, and e Women Network, and we've done it with five fundamental goals every single year. And there's only been one year that I can recall where we actually had four. We were so laser focused. But five goals, and that can feel really overwhelming. It sounds really good in December.

Sandra Yancey [00:27:59]:

And then January comes and you're like, oh, my God, five goals. Where do I start? And the truth of the matter is you have to take those five goals. Then you reverse engineer it. Now you start to map it on your calendar and say, okay, so now I need to put these into quarterly chunks. These, what I call quarterly benchma. Like, what do I do first? What needs to be done? Then within the quarter, obviously, now you've got three months. You need to know, what are my monthly milestones? What do I have to do in January versus February so that when I get to the end of March, I can say, I did it. My quarterly benchmarks are done.

Sandra Yancey [00:28:29]:

Now you've got your monthly milestones. Then you turn your months, four weeks in every month at least. And some, some months actually have five Mondays, for example, and the next one is in April. I do believe, and it's scary that I know that, but that's because I measure my weeks. You need to know, once you have your monthly milestones, what are the weekly benchmarks? What are the things you have to do in week one versus week two versus week three, so that when you get to week four of the month, you're like gliding into it with grace and ease because you've got it all together and you're not going, oh, crap, I had this monthly goal and I haven't even started it yet. And then those weekly deliverables get broken into your three priorities. You know, so what are the three things you do every day for five days? Fifteen things a week, right. Monday through Friday that are so meaningful, they drive the business forward.

Sandra Yancey [00:29:20]:

One, two, they make the cash register ring. Three, they hit a looming deadline. And I'm telling you, as simple as that sounds, it's a little bit harder to get into that cadence. But Once you get into that cadence, you will see that your business becomes pretty simple to manage. Right. And, and easier for you to lead others. So the trick is to manage yourself and lead others. And that's the formula for doing it.

Kym Yancey [00:29:46]:

And we have to do this in another podcast. We've got to talk about when you know everything you're supposed to do and you're not doing it. Yeah, It's a whole nother thing, you know.

Sandra Yancey [00:29:53]:

Yeah.

Kym Yancey [00:29:54]:

There's some things that we need to talk about and share.

Sandra Yancey [00:29:56]:

Sabotage. How we self sabotage.

Kym Yancey [00:29:58]:

Just, you know, I mean, I don't care who it is, we all run into this. You know, I, I know, I know where I need to be. I've got the opportunity to do it, but I didn't do it.

Briana Dai [00:30:06]:

Yeah.

Kym Yancey [00:30:06]:

So that, that's, that forms a whole different question.

Sandra Yancey [00:30:09]:

Yep.

Kym Yancey [00:30:09]:

You know, is what's, what's, you know, what's going on? What's really behind what fuels your energy and your passion for what you do?

Briana Dai [00:30:16]:

It's so true. I really, I literally just met with one of our clients yesterday who was having her conversion boost review that I host after my AI Edge is over. We have these conversion boost reviews where we look at what they implemented at the AI Edge about six weeks later so that we can see how it's converting.

Sandra Yancey [00:30:32]:

The AI Edge is your program.

Briana Dai [00:30:34]:

AI Edge is my program where we spend three days building out an end to end funnel and using AI to help us do it efficiently and really well. And so six weeks after that, after we've completed the funnel and it's been running for a while, we want to look at the metrics and see where's the break. How can we optimize this? How can we make it better? Because you're going to constantly improve. It's what we preach here. And so that's what we do with the clients. What was so interesting is my client said, you know, I actually didn't launch it. What I know. And she said the hardest part for me is showing up for, you know, and holding up my camera and creating content and spreading the word about it.

Briana Dai [00:31:11]:

And I just said, well, that's a personal decision. You know, what do you need to do to eliminate that resistance? Because if you're telling yourself you're feeding yourself that story, then you're never going to move past it. It's really just about making the decision. You know, you, you have all the tools you need at your fingertips in this phone. You have the camera, you have the editing tools, you even have the support to help you with the editing, you don't need to do it yourself. So you have everything. It really is just about you deciding what's important. Same with, like, your personal goals.

Briana Dai [00:31:41]:

I just got on a big health kick and I'm like, no, this is my year that I'm going to get back into being the proudest of myself that I've been in years. And I just decided I'm going to start waking up at 5am and I made a decision that I am not somebody who presses the snooze button, which is a big deal for me because, you know, I can hit snooze for.

Sandra Yancey [00:31:58]:

An hour and you know, I can too.

Kym Yancey [00:32:00]:

Yeah.

Briana Dai [00:32:01]:

And I just decided, no, this is the year I'm to stop telling myself that I'm going to flip my own script and I'm going to declare that I am no longer the type of person who presses snooze. And I've been doing it all week, this week. And I'm really proud of myself that I just don't hit the snooze button because I just told myself that and I declared it and I just made a decision. It's not a matter of, you know, needing the encouragement or the right. Because no one's going to be there at five in the morning to encourage you. My husband is certainly not encouraging me to not hit the snooze button and to, to get out of the bed. You have to be able to root yourself on to make that decision for yourself. And the same goes for business.

Kym Yancey [00:32:38]:

Yeah. And, you know, I want to build on this a little bit. You know, like one of our favorite places when we want a burger or something like that is In N Out Burger.

Briana Dai [00:32:44]:

Yeah.

Kym Yancey [00:32:45]:

Okay, well, over by In N Out Burger, there's a Burger King, there's a Wendy's, there's, you know, other burger joints, they have no line. They have no line. In N Out has a line. Now think about this for a second. Both Wendy's and Burger King want to increase sales. They want bigger sales. And they, they have In N Out Burger on the same street with a line. How hard is it to figure out? I better make sure I understand how they're doing their burger.

Kym Yancey [00:33:08]:

And look at what we can do to improve our burger and create raving fans.

Briana Dai [00:33:12]:

Yeah.

Kym Yancey [00:33:12]:

And so, you know, so you say yourself, well, what is that? They all want more sales. You know, what, what's blocking it, the app, you know, doing it, the application, Putting in the right kind of work, the right kind of grit to do it.

Sandra Yancey [00:33:25]:

Right kind of culture.

Kym Yancey [00:33:26]:

Right. Kind of culture. I mean, all these things play, you know, play into it. I'm just saying when it comes to what we're talking about around goal setting, listen, you go onto the Internet and you put in, you know, help with goal planning, you're gonna, you're. There'll be a proliferation of goal planning ideas, strategies and all that. But what's gonna make the difference, what's really gonna fuel it is who you are and what's, you know, what's really honest to God important to you?

Sandra Yancey [00:33:53]:

The decision and the decision. Right.

Briana Dai [00:33:54]:

Yeah, it really is. And keeping the promises that you make to yourself. Yeah. You know, it's so easy to just pull back when no one's there, to, to hold you accountable, especially if you haven't spoken it out loud.

Kym Yancey [00:34:05]:

Yeah.

Briana Dai [00:34:05]:

You know, we've spoken it out loud.

Sandra Yancey [00:34:07]:

Yeah.

Briana Dai [00:34:07]:

So it's going to be really embarrassing if we don't hit it.

Sandra Yancey [00:34:09]:

Yeah, yeah, yeah. And we're shooting for the moon. We're shooting for the moon. I feel like you got to go for it. And there's a saying, if you fall short, you land among the stars. But I'd rather, I'd rather go really big and miss it. And I hate even to say that because I, I don't like missing my goal goals. But the point of the matter is, versus setting really low goals and nailing it.

Kym Yancey [00:34:29]:

Right. And the other thing, you know, for entrepreneurs, we're, we're action oriented people. I mean, all of us that are called entrepreneurs. Right. And it's real easy for us to get bored with by not seeing something new and refreshing every week. Right. Instead of going back and saying, hey, let me go ahead and tighten up my communication. Let me tighten up, up these processes.

Kym Yancey [00:34:51]:

Let me do some things here that aren't as much fun to me as it is going to a show or showing off my jewelry or showing off.

Sandra Yancey [00:34:58]:

Speaking as a, as a creative guy, I love tightening up processes. Excites me. You know, getting things documented and watching asana explode or, you know, bothered.

Briana Dai [00:35:11]:

I love a good sop.

Kym Yancey [00:35:14]:

I'm just saying, ladies, I'm just saying when you, when you look at, you know, people proclaiming what they want to do and then putting the action and the sting behind it.

Briana Dai [00:35:24]:

Yeah.

Kym Yancey [00:35:24]:

So we both, we've all seen it in 20 years. You know, I mean, I'm a victim of this myself. I mean, I, I bought a program for $2,500, for example, and it was against my, my, what I call my performance in nature. I even mentioned this at the conference.

Sandra Yancey [00:35:36]:

Yeah.

Kym Yancey [00:35:37]:

That all of us, none of us are immune to it. You know, I, I like the presentation. I like what it was offering. I liked what it was doing, but I didn't have the time for that. Yeah, no, I mean, really, I don't, you know, a salesman loves a great salesman.

Briana Dai [00:35:51]:

Yeah. You know. Yeah.

Kym Yancey [00:35:52]:

I didn't have time for it, but.

Sandra Yancey [00:35:54]:

I, I, that's true too. You know, I, I love a good salesman.

Briana Dai [00:35:58]:

I do.

Sandra Yancey [00:35:58]:

You know what I mean?

Briana Dai [00:35:59]:

I do.

Kym Yancey [00:36:00]:

Oh my God.

Sandra Yancey [00:36:01]:

Oh my gosh. She's so great.

Kym Yancey [00:36:04]:

You're shaking hands and hugging.

Sandra Yancey [00:36:06]:

What did I do?

Kym Yancey [00:36:07]:

That was great. I love that, that. I'll be back in touch. Man, this is good. No, no, but my, you know, my point is, is that all of us get exposed to it. We have a certain nature to us. And, and I don't want to overlook that. I just think it's something that's very important that we talk about.

Sandra Yancey [00:36:26]:

I think that's the next show.

Briana Dai [00:36:27]:

Yeah, I think it's the next show.

Sandra Yancey [00:36:29]:

We need to unpack that.

Kym Yancey [00:36:31]:

We'll have to give them the. One of the best goal setting metaphors ever. Was that that dance class? We won't talk about it on this.

Sandra Yancey [00:36:36]:

Okay, that's a good one.

Kym Yancey [00:36:37]:

Remember the dance?

Sandra Yancey [00:36:38]:

Yes, I do.

Kym Yancey [00:36:39]:

It's another way. We'll tell you about it next episode.

Briana Dai [00:36:42]:

So you know what? I think that this was a really juicy one. We talked about a lot of things and I hope you your takeaway on this is to really carve out some time if you haven't already. You probably set your goals for the year, but have you set your game plan and really back ended just like was broken down for you by Sandra? And have you really proclaimed to yourself and made the decision to hold yourself accountable even when you don't feel like it? Because she doesn't just mean business, she means millions.