Metrics That Matter: Mastering Business Growth and Impact With Daily and Weekly Numbers

Sandra Yancey [00:00:00]:

That's not the same as just giving. And I love that our chapters raise money at the chapter level to find those nonprofits or emerging leaders at that city chapter level to give back. And when I see the generosity of our members, it's just another measure for me that, you know, we're attracting the right tribe.

Briana Dai [00:00:21]:

And it is interesting, like the psychology of somebody who's opting in for free versus the psychology of a person who's willing to pull out their credit card and pay $17, the type of person that that attracts in the long run, that $17 audience converted so much higher than the larger free audience.

Kym Yancey [00:00:41]:

Yeah. To be clear, if you're not getting any visitors or no one is responding to anything that you're doing, that's the number you want to pay attention to.

Briana Dai [00:01:00]:

Welcome to. She means millions. We've got a really special episode for today because this is really about a topic that I think a lot of entrepreneurs are afraid to talk about. So I'm going to challenge you. Unless you're in the financial industry, do not turn off this episode. Because you need to hear it. Right?

Kym Yancey [00:01:15]:

Even if you're in the financial industry, you need to hear it.

Briana Dai [00:01:17]:

Yeah, for sure. But, but, but the ones who aren't are probably going to be. Have an adverse reaction at first. At least that would be for me, because for years, I was scared to look at my own numbers. I mean, I failed algebra 2 in high school. Like, I was not a numbers girl. I got into an industry that I was thinking would never have to require me to look at. But little did I know that was basically just like, driving with my eyes closed.

Briana Dai [00:01:40]:

And so to really grow a successful business, you're going to have to figure out how and why to look at numbers. And so this topic actually was another request from a YouTube commenter wanting to kind of know from us, like, what numbers do you pay attention to? Like, weekly, daily, monthly, yearly? And what do you ignore? Because they don't all matter and you don't have to look at all of them all the time. And so we're going to talk a little bit about that, and hopefully by the end of this episode, you feel. Feel really confident and empowered and excited to embrace those numbers. Because if I can figure out how to get excited and embrace numbers, I know all of you can get excited about how.

Sandra Yancey [00:02:17]:

Let me just tell you, Brianna, you've done a. What do you call that? A 180. Yeah, a 360.

Briana Dai [00:02:21]:

360 is right back to where you started. Oh, okay. 180.

Sandra Yancey [00:02:24]:

Well, you could turn around and be a whole new person. You know, I think. I think Wonder Woman did that anyway. But the point of the matter is you. You've done a whole. Whatever you want to call it about numbers. I mean, you're more numbers driven. I mean, I think about our week egt, which, by the way, stands for Executive Growth, Team Focusing.

Sandra Yancey [00:02:43]:

Growing. So if you want to grow, you've got to look at how you can measure whether you're actually growing or not. Knowing that activity isn't a measure of growth. We can be very busy doing things that result in absolutely nothing. And so we look at our numbers weekly, and then, of course, at the end of the month, the first Monday, we look at it very deeply because we look at the total for the month. But if you want to grow, great. If you want great numbers at the end of the month, you got to be tracking to make sure that you deliver on that. And the last thing to do is to wake up two days before the end of the month and say, damn, crap.

Kym Yancey [00:03:20]:

You know?

Sandra Yancey [00:03:20]:

Crap.

Briana Dai [00:03:21]:

How am I gonna get there? Yeah, yeah.

Sandra Yancey [00:03:22]:

So. But you are. You become a metrics queen.

Briana Dai [00:03:27]:

Well, it's fun when you understand what they mean and how they apply to your goals, you know?

Sandra Yancey [00:03:33]:

Yeah.

Briana Dai [00:03:34]:

But no, I, I. When I. When I started entrepreneurship, I did not like looking at the bank account. I did not like knowing the numbers. I just was like, let me just go out and make as much money as I can. Just kind of spray and pray it's going to all work out, you know, and. And that worked up until an extent. But when it comes time to really get serious about growing and scaling a business and growing a team, like, you've got to really understand and know how you're doing and what you're doing.

Briana Dai [00:04:00]:

And it's not even just financial numbers. It's like your digital marketing numbers, you know, because.

Sandra Yancey [00:04:05]:

Oh, even the financial numbers, I mean, honestly, financial. Probably twice a month. Do I really look at. I'm, I'm looking at impact. What are the numbers that are directly correlated to impact? And I know that if we're making an impact, the number, the bank account is taking care of itself.

Briana Dai [00:04:21]:

Yeah.

Sandra Yancey [00:04:22]:

And I think maybe that's even a different way than maybe some people look at it. Yes. I look at the bank account, no doubt about it. But I know that what I. What we really measure and spend time on as a team is where are we having an impact? So let's talk about how we know we're making an impact. Okay, sounds good. All right, so one of them is that we measure how many unique people are coming to our website every month.

Briana Dai [00:04:49]:

Yeah. And so this is interesting because there's two metrics that we get from our SEO team. It's unique visitors and then it is total visitors. But the uniques are. It's interesting because you could have the total number of visitors as a lot higher of a number than the uniques. But the uniques are the ones that we pay the most attention to because those are individual IP addresses. So you might have one person that comes to your website multiple times in the month, but that will count as a total visitor versus the individual IP addresses. So we love looking at our uniques, we love looking at the click throughs to certain pages, we love looking at the conversion of those pages.

Briana Dai [00:05:30]:

And ultimately that is how we are measuring the growth of our success of our ad campaign, our website work, everything that we.

Sandra Yancey [00:05:38]:

How long they stay on a page,

Kym Yancey [00:05:39]:

what you get rid of. Because they're not looking at it, they're not paying attention to it. Which is, you know, what they're not paying attention to is equally as important as what they are paying attention to.

Briana Dai [00:05:49]:

Get it out of there that we can see where they're going.

Sandra Yancey [00:05:52]:

Hot jar.

Briana Dai [00:05:53]:

Hot jar. That can be an addictive tool.

Sandra Yancey [00:05:56]:

Now that, that for me became a distractor because it was just so, I mean, so what it would tell you is where people were from. So if they were somewhere in Europe, it would us where. And then we could literally watch them with their mouse. Yeah, you could watch them literally reading. Click on the blog. And then a lot of people read with their mouse. Reading the blog when they stopped, where they clicked, when they aborted a page where they went to which was meeting

Briana Dai [00:06:26]:

with you and looking at it and analyzing it. And, and it's interesting, it can be a time suck because you can get sucked into the fascination of seeing like live users on your site and how. And where they're navigating. Yeah, but, but, but you're really good at looking me like nobody's clicking on this call to action button. So a, why is it here? Or B, does the copy need to change?

Sandra Yancey [00:06:46]:

Yeah. You know, we've made some real strategic decisions on our website. The, the redoing the whole managing director page. Right, right. Was a thing that you led because you said they're not staying long enough.

Kym Yancey [00:07:00]:

Yeah.

Sandra Yancey [00:07:01]:

Kind of thing.

Kym Yancey [00:07:01]:

Yeah. When they're not paying it. Just listen, here's my philosophy about it really is it. First of all, if it's hard to read, you're not getting it get rid of it. I mean, you know, if it's not serving any kind of purpose, all it's doing is taking, you know, and it. And it is a fact. You know, people don't, you know, I don't make a blanket statement and say people don't read. But listen, people don't read.

Briana Dai [00:07:22]:

Yeah.

Kym Yancey [00:07:26]:

And, you know, are they the corporate or are you the corporate? Corporate, because you're not serving them up the way they want to be served. You know, they want to read it fast, they want to get it quickly. And people make things too complicated. I mean, I would say the number one thing that I find that I've got to fix more than anything else is the language.

Sandra Yancey [00:07:45]:

Yeah.

Kym Yancey [00:07:46]:

Constantly fixing what's being communicated. Is it smooth? Is it fast? Is it coming across the right way?

Sandra Yancey [00:07:52]:

You know, one of the things that you say all the time, Kim, that is a secret sauce for you. And I want to reveal it to everyone else here because I think this is foundational to your power as a branding expert, and that is that you always say we have to sell the way the customer buys. Not what we like, not what we want to say, not how we want to say it, not all the things that we want to say, but how is the customer buying? And we have to adapt to that. And that's been just so important in our evolution and growth and ultimately our numbers. Yeah, yeah.

Kym Yancey [00:08:37]:

And you've got to be willing really, to talk to your people. The people are doing your website or your customers. You know, I believe, again, no is just as important as yes. And if I get a no, I want to find out why. I really go out of my way to find out. Where do we miss the mark? Where? You know, I don't need to buy from you right now. I just want to ask you for some help. I really would like to know.

Kym Yancey [00:09:00]:

This has happened. You've seen this happen in real time. I had a company, big company, and I gave him a proposal and they turned me down. And I called them back. I got her voicemail and said, listen, I'm not calling to try to get the contract back or when it. What I am calling for is I love your. And would appreciate your help in identifying where I missed it. You know, where did I go wrong? What.

Kym Yancey [00:09:23]:

What could I have done better that would help me more than anything. And she did. And in that particular case, it was just the budget. It was strictly money, which. Which became one of my personal taglines. I used to say, now I'm not gonn interfere with us having a Great relationship.

Sandra Yancey [00:09:39]:

Right. It's a great line.

Kym Yancey [00:09:41]:

I'm gonna let money get in the way of what could be fantastic for us. So let's talk.

Sandra Yancey [00:09:45]:

You know, these are the little savvy things, Kim, that you don't even know that you know, you, that you don't realize how masterful they are, that I, I, when I listen to you, I find myself extracting these little nuggets of things to share here on this show. The little things that add up to changing, to changing everything. Just the let's not let money get in the way kind of thing. You have to sell the way your customer buys. Very, very powerful.

Briana Dai [00:10:21]:

Well, one of the things that I really enjoy about collaborating with you on the creative and the marketing side especially is, you know, one of our core values at E Network is continuous improvement.

Sandra Yancey [00:10:31]:

Yeah.

Briana Dai [00:10:31]:

You know, so we're constantly looking at the website. You know, it's like once you have a website, a lot of people think, oh, I've got a website now. Done. No, you're never done. You're never done.

Kym Yancey [00:10:40]:

You're never done.

Briana Dai [00:10:41]:

And, and so we're constantly looking at how to improve the website. But what I enjoy is being able to bring in the metrics, you know, and say, well, you know, this page is getting this much traffic. Do we have a call to action on this page? Is there something that we want them to do? Is there a lead capture? Like how, how are we strategically driving the goals and the metrics and working together on that and not just fixing things for the sake of fixing things, but fixing things that, the attention.

Kym Yancey [00:11:10]:

Yeah.

Briana Dai [00:11:10]:

You know, and I think that that is where knowing the numbers really comes into play. Because if you don't know how many visitors you're getting versus how many, you know, bounces you're getting or how many visitors vs opt ins you're getting, if there's an opt in on the page, you don't, you can't appreciate your conversion rate and therefore you don't really know how you're performing because you might be saying to yourself, oh my opt in. My website's really not working. I only got like five opt ins. Well, maybe you only had like a hundred visitors on your page. You so like really, what, what are those metrics you can't decipher if you don't have the full picture. And so it might not be the opt in that's broken. Maybe it's the landing page that's broken or vice versa.

Briana Dai [00:11:54]:

Maybe it's not the landing page. The landing page, in our case, a lot of the times is driving the traffic. And we have to work hard to make sure that we're capturing that lead when they come.

Sandra Yancey [00:12:02]:

You know, do you feel like you're drowning in your business? Like you're doing everything and something has to give, but you're afraid it might be you. What if I told you to? There's a network of over 500,000 women entrepreneurs all dedicated to supporting each other. A network of women helping women. I'm Sandra Yancey, founder of Ewomenne Network, and I'm inviting you to join us and become a member. Ewomennetwork.com we can't wait to meet you. Let's tell them about another thing that I think is so perfect. If we didn't look at the numbers, we wouldn't know. So we have our international conference coming up in August and of course we have, have, you know, the conference website, the, you know, ewnicon.com website.

Sandra Yancey [00:12:48]:

And what's important is that you have been looking at the numbers and you came to the egt, the executive growth team. If you're just tuning in and, and said, hey, listen, we have, you know, a dozen or so people who have actually gone to the cart to buy a ticket and they haven't. They. We don't know whether they got interrupted, you know, what kind of distraction, why they left. Is the tab still open on their, on their computer? They haven't come back to it or they change their mind? We don't know.

Briana Dai [00:13:15]:

Yeah, that's what's cool about our CRM is you can see who started the process and then left the process.

Sandra Yancey [00:13:20]:

And you have their email address.

Briana Dai [00:13:21]:

Yeah, and we have their email address. And now we've got a retargeting campaign specifically for those people. Like, hey, did you forget something?

Sandra Yancey [00:13:27]:

Yeah.

Briana Dai [00:13:27]:

Something get in the way? Well, just in case you need a little nudge, we're going to have X, Y and Z come in. So you want to be there, you

Sandra Yancey [00:13:33]:

know, and I mean, if you're listening to this, what would it mean to you to add 10 people who's not a cold market, they're clearly a warm market because they said at some point, I think I want to do this. So they know enough information, they've talked to somebody, they've read it on your website or a combination, they've seen your ads or they're watching you on social media, whatever, or multiple sources. They came from, they came to your website, they started to fill out something, you have their email address. If you weren't measuring that, yeah, we wouldn't know, we wouldn't know. And now we're retargeting and now we'll measure how many of those 12 people are going to convert.

Briana Dai [00:14:08]:

Yeah.

Sandra Yancey [00:14:08]:

You know, kind of thing, see if our retargeting worked. I mean these are the thing, the little things. That's low hanging fruit for you. How much, how much easier is it to attempt to fix something that of somebody who's already expressed an interest, you didn't know about it because they haven't called you, they haven't emailed you, they haven't DMed you, they've taken action on your website because you're not looking, you don't know that you need to go after them.

Briana Dai [00:14:31]:

And that's actually a strategy piece that I would love to expand on a little bit more because I don't think a lot of people know that, that when you're creating a checkout for people, you can actually do a two step check where first you're capturing their contact information and then you collect their card information. But it's two steps and that way you're always capturing their contact information and then if they're really committed, they're going to follow through with their credit card. But sometimes people will do something like start a process in the process and then they're like, oh, I don't have my credit card on me right now, I'll come back to it. And then they never do. Or maybe they're like a little hesitant about whipping out their credit card or they need a little bit more of a nudge. But if you haven't captured the lead on that first step of that two step checkout, you lose the opportunity to do that.

Sandra Yancey [00:15:12]:

You have a 1 year old and the one 1 year old fell, bumped his head, screaming, ah, I gotta go get the kid. And then you get distracted. The next thing you know, I mean, you don't know what's caused people, you know, and sometimes they just need to know you've noticed that you see them.

Briana Dai [00:15:24]:

Yeah.

Sandra Yancey [00:15:25]:

That they matter, that you valued that they came. You know, little acknowledgment goes a long way today, right? Very powerful. Yeah, yeah.

Briana Dai [00:15:33]:

So I mean I was particularly because we're actively in our conference campaign. I look at those metrics, I look at the conference website traffic at the conversion daily. I want to know daily how we're doing and the retargeting, how many people we're retargeting every single day. So that's a daily thing for me right now. It won't be once the conference Is over. But can we talk a little bit about daily and weekly? What numbers do you look at every day? Do you have a daily number?

Sandra Yancey [00:16:00]:

I do look at every day. I look at the membership numbers every day. Because we have managing directors and I email. Excuse me, not email. I text message my every single managing director for every website sign up.

Briana Dai [00:16:18]:

Wow.

Sandra Yancey [00:16:18]:

So I will notice what time someone joined at 2 o' clock in the morning. Not at 2 o' clock in the morning, the next day. And then I will reach out to my managing director as a quick text and just say, well, you've got a new member that's clearly a night owl because in the middle of the morning, Susie Q joined your chapter. Congratulations. Glad to pop in and give you some good news to start the morning. Yeah, I mean, I'm, you know, or I'll do just the opposite, you know, you know, you've got a member that's clearly the early bird, you know, at 5:05 this morning. And you know, I mean, what is, what's the better, better use of my time to acknowledge the member, to know the member to, to, you know, plug in her name and to acknowledge my managing director? I mean, you know, people want to be seen, known. And you know what, a lot of times these managing directors share that.

Sandra Yancey [00:17:07]:

The CEO in Dallas texted me and told me that you notice that you joined. I mean, they're touch points. It's not just the number, it's the touch points. But I know what the membership numbers because we have a goal. We have a goal every single month. And I want to see how we're tracking and not every week is the same because our events and our, you know, whether they be our live events, our accelerated networking events, or whether we do a masterclass or what, I mean, they will drive. But we have a ballpark on things. And I want to know on a regular basis that we are on track, you know, so those are like little daily things.

Sandra Yancey [00:17:43]:

But then we report those every week too.

Briana Dai [00:17:45]:

Right.

Sandra Yancey [00:17:45]:

You know, at the EGT for sure.

Briana Dai [00:17:48]:

Love that.

Sandra Yancey [00:17:49]:

I also look every day at how much money has been donated to the foundation. Really, I do. Every day. I know the generosity of our members. It is so powerful to me to know that, you know, we are. My mother used to say, you know, giving isn't giving until you can help someone who can never pay you back. You know, when you're doing something for someone and it's quid pro quo or you scratch my back or I'll scratch your. And I'll scratch yours and all the Tit for tat kind of stuff.

Sandra Yancey [00:18:21]:

That's not the same as just giving. And I love that our chapters raise money at the chapter level to find those nonprofits or emerging leaders at that city chapter level to give back. And when I see the generosity of our members, it's just another measure for me that, you know, we're attracting the right tribe.

Briana Dai [00:18:44]:

Yeah.

Sandra Yancey [00:18:44]:

I love it because at our conference, we give away, you know, a lot. It's why we've been named an American Hero by cnn. We give away a lot of money at the. At the aggregate level, and it's very heartwarming for me.

Briana Dai [00:18:59]:

Oh, for sure. No, it's beautiful.

Sandra Yancey [00:19:01]:

And metaphorically, can I just say, I also feel like, how can you expect somebody to show up and help you if you're not showing up and helping somebody else? Yeah. And so it's not a. It isn't a quid pro quo kind of thing. It is. You just do good things because you can. It's the right thing to do. You're in a position to do that, and you can expect the law of reciprocity to come back and serve you tenfold.

Briana Dai [00:19:25]:

Powerful. Are there any numbers that people you think get caught up in that aren't important or relevant? Like, is there anything that pops out to you? It's like a waste of time.

Kym Yancey [00:19:37]:

Well, first, if it makes sense. First of all, to be clear, if you're not getting any visitors or no one is responding to anything that you're doing, that's a number you want to pay attention to.

Briana Dai [00:19:50]:

Yeah.

Kym Yancey [00:19:50]:

Because that's clearly indicates what I'm doing is not working. The approach I'm taking, like, you know, I did a test one time with a program that I have and created a free program that they could come and see. And I took the exact same thing and added, I think, 17 or $20 to it, and the money went to the foundation. All right, so it was. It was a free, you know, take this quick little web webinar. And. And it was really about, you know, how to position yourself to get clients, you know, in an email. And so I.

Kym Yancey [00:20:30]:

What was fascinating to me is that the one with the foundation did pull the most people, and they also had no problem paying for it, and it was a small price. See, I have a philosophy. If I do something and it's $10 or $17, and you don't want to pay for that, you don't think it's worth that, then I don't either. All right, so pay attention to that for a second. You don't think it's worth it. I don't either. And that means that I need to do something to make it of value to you. Now, a lot of people have different ways of doing this where they do do things for free and then the upsell is on a, a replay or something like that.

Kym Yancey [00:21:11]:

And different formulas work depending on who you are and what you're trying to do. We've always opted for the quality. We've always gone the quality route instead of the free route. Right. Because it, it takes more, there's more involved.

Briana Dai [00:21:25]:

You know, know, it's really interesting. You're totally. You're reminding me of something really fascinating that we experimented with. I, I think it was around 2020 and we were doing Facebook challenges. We were doing five day Facebook challenges and we'd ran two. So we ran the Profit Priority Challenge, which was hosted by Sandra and It was a five day profit priority $17 challenge. 17. And then $47 for the replay.

Briana Dai [00:21:54]:

And I. And we had pretty great attendance for it and a really great conversion for it. So then we decided to test a free challenge. So I ran a free five day content creator challenge. I don't think that's. That's what it's called. But regardless, it was a free five day challenge. And what was fascinating when we looked at the numbers was the free challenge had way more registrations, like significantly more.

Briana Dai [00:22:20]:

We had a big pop in our list growth. But the long term was the conversion. It didn't convert as high as the Profit Priority Challenge, which had a fraction of the people register. But they were serious business owners. They really showed up. They really played full out. And it is interesting, like the psychology of somebody who's opting in for free versus the psychology of a person who's willing to pull out their credit card and pay $17. And just the type of person that, that attracts in the long run, that $17 audience con.

Briana Dai [00:22:55]:

So much higher than the larger free audience.

Kym Yancey [00:22:58]:

Yeah. The large. Yeah.

Briana Dai [00:22:59]:

You know. Well, you know, we wouldn't know that if we weren't looking at the numbers, but it was fascinating to really pull back that curtain because now we just don't do things for free.

Kym Yancey [00:23:05]:

Yeah.

Briana Dai [00:23:06]:

It's okay if it has smaller attendance. I don't. We're not looking. We're. We're luckily at a stage in business where we don't need that much bigger of a list. Sure, we're always growing the list, but it's not like we're hurting to grow our list.

Sandra Yancey [00:23:17]:

Quality over quantity.

Briana Dai [00:23:19]:

Exactly.

Sandra Yancey [00:23:20]:

We've, you Know, we've graduated from. This was a hard lesson for me, but I got it, I got it. I do think that when you talk to everybody, you're talking to no one. And at one particular time, we were just throwing the net out, if you will. If you were a woman in business, you're our gal kind of thing. And what I've realized is that's not necessarily true. And we really are looking for those women who want to make a big impact in the world and such that they want to achieve the million dollar level because they know that they divide that million dollars number of their program or their customer, their customer price, and they see how many people they, they have served. And so it is different talking to people who are a little bit more hobbyists versus people that are really trying to build, you know, an enterprise, a business that they could potentially even sell.

Sandra Yancey [00:24:16]:

Because that's the one thing we'll all have in common, either by choice or circumstance. You know, one day we won't be doing what we're doing. And the question is, most business owners, when they're done, they just close up shop.

Kym Yancey [00:24:27]:

Yeah.

Sandra Yancey [00:24:28]:

You know what I mean? And versus others that, you know, are prepared to sell their business or sell an aspect of their business. Somebody may not buy your whole business, but they might buy your, your ip, they might buy your list. I mean, think about the companies that have approached us to buy EWIM Network and of course we're not for sale, but the things that they've told us they've been interested in. And so what I've realized is, you know, if you could, if you did kind of the, the ocean comparison, we used to throw out a net, whatever we could catch in the net. Any minnow, you know, shells, you know, live fish, dead fish. I mean, the whole thing, just throw out the net and pull in and see what you get. Now we're really clear that, you know, we're going after like a lobster. And if you know anything about lobsters is you don't even use a net, you use a cage.

Sandra Yancey [00:25:11]:

Right. So you change, you have to change everything based on who you know is your right fit client.

Kym Yancey [00:25:17]:

Right.

Sandra Yancey [00:25:17]:

And be okay that when you've got a cage, all the little fish and all the minnows and all the things, they're going to go through the crack of the cage. But that's not who your real right fit client is anyway. And being okay with releasing that, which is not really serving you anyway.

Kym Yancey [00:25:34]:

Yeah. So I'm going to do something here with our audience. The program that I did that experiment with was called Truth, Truth Lead. It is a powerful program. I used it with all of my sponsored relationships and I've written the whole thing out, out. And I'm going to give it to our listeners.

Sandra Yancey [00:25:57]:

Can I put in context how powerful this is?

Kym Yancey [00:25:59]:

Yeah, I want you to do that. Yeah, set that up.

Sandra Yancey [00:26:01]:

Because this, this is Kim's formula. This is a true, you know, formula that he uses whenever he does an outreach to a potential sponsor. And let me just tell you, he has closed, I think maybe 785,000 deals, sponsors, you know, with this, I mean, clearly six figures, but high six figures, close to a million dollars just in corporate sp over and over and over again. And you've really put together this like formula for doing it and you call it Truth, Truth Lead.

Kym Yancey [00:26:34]:

Yeah. And I mean, it walks you through it. I mean, it's just. And I've sold this program. It was, it was in that test that I, that I do. In fact, I think it would be great for you, Sandra, one day to teach it, you know, really, because of your teaching style. But I'm going to give it away. I'm going to send it to you.

Sandra Yancey [00:26:53]:

So put it in the comments if you would love to have a training on.

Briana Dai [00:26:55]:

Oh, how about this? We'll put a link in the show notes. Notes. So if you want to grab the truth, Truth lead. We'll drop a link in the show notes. We'll make it Ewn News forward slash truth. Just to make it easy. Truth, Truth lead. Ewn News forward slash truth.

Briana Dai [00:27:12]:

We'll set it up in the show notes. Or you can go to the link and grab it and we'll get that all set up.

Kym Yancey [00:27:16]:

It's easy to read, it's simple.

Sandra Yancey [00:27:19]:

And I'm gonna tell you, it's worth millions. It's worth millions.

Briana Dai [00:27:22]:

It's literally generated millions.

Sandra Yancey [00:27:24]:

On top. On top. On top.

Briana Dai [00:27:26]:

Yeah.

Kym Yancey [00:27:27]:

So repeat again. What they've got to do do.

Briana Dai [00:27:28]:

Just go to Ewn News Truth and that link will be in the show notes.

Kym Yancey [00:27:34]:

All right, there you have it.

Briana Dai [00:27:35]:

Awesome. Well, hey, I feel like this was a great conversation. Thank you guys so much. It's been fun talking numbers.

Sandra Yancey [00:27:41]:

We got more numbers to talk about, but just so much at a time to digest. Right?

Briana Dai [00:27:45]:

Yeah, I agree. Because she doesn't just mean business, she means millions.