Building Legacies: Navigating Business With Millennial, Gen X, and Boomer Leaders

Briana Dai [00:00:00]:

What I've observed is that 60 and 70 today is not what 60 and 70 was in your parents generation.

Kym Yancey [00:00:08]:

Totally. People just need, you know that little tip that you just gave Beyon about let me just tell you where it is or you want me to hold your hand and walk you across. You know what I mean?

Sandra Yancey [00:00:17]:

What went well? What didn't go well? What would I do differently knowing what I now know? And if I was going to advise others, what would I tell them?

Briana Dai [00:00:36]:

Welcome back to she means Millions. We're gonna dive into a topic that has come up a lot on stages and we've never done a podcast about it, and I think that it is overdue. So let's talk a little bit about. There's this really interesting time that we're in right now where eWomenNetwork, being 25 years old, has cultivated an audience that's really grown up with the fearless leaders, our founders, Sandra and Kim Yancey. And so we have our core demographic who are also in that same category where now they're at a stage in business where the conversation is very heavily focused on, you know, their legacy and their exit strategies and their succession planning and all the pieces that come into play with that. And then also we are in a stage where it's like, okay, well, as this audience reaches that point where they have succeeded and. Or exited or built their legacy, how are we going to start to bring in the generation that can now grow up with us yet again? And so it is interesting how we're bridging that gap. I feel like we've been very intentional about it, and I think that it would be fun to have a little bit of a conversation about.

Sandra Yancey [00:01:51]:

About that.

Briana Dai [00:01:52]:

So why don't we start back in 2000 when EWOM Network started and your headspace, when you started the company?

Sandra Yancey [00:02:02]:

Yeah. I mean, the truth of the matter is we were really attracting at the time kind of that generation that we were in. Kind of between 35 and 45.

Briana Dai [00:02:11]:

Yeah.

Sandra Yancey [00:02:12]:

You know, interestingly enough. And of course, as we have aged, so. So has the generation. And some of that is, you know, a big blessing because we have members that have been paying monthly members for over 20 years, which, you know, in and of itself is relatively unheard of.

Kym Yancey [00:02:29]:

Unheard of.

Sandra Yancey [00:02:29]:

Yeah. In the membership based, you know, community. So. But that is indicative of what you're talking about right now. They've grown with you. Yeah, grown and grown up. Yeah, with us. But you know what I'm thinking you've also been in Brianna, the.

Sandra Yancey [00:02:47]:

The eWomenNetwork for about 10 years. Seven years formally, but, you know, informally three years even before that. And you've grown up.

Briana Dai [00:02:57]:

Yeah.

Sandra Yancey [00:02:57]:

I mean, you know, you're now 35 years old. You're not the 25 year old. Right. So, you know, it's interesting to see how, as you evolve. Right. How, you know, what is your strategy around the attractor factor. Who are you attracting as prospects in and how are you adjusting? And you made you. You had such an important word.

Sandra Yancey [00:03:23]:

It's not one or the other, it's bridging. And loved when you said that, because that's really where you are. You're in that constant. If your business is successful, is successful and grows over time, you're going to be constantly bridging new people coming into the space.

Kym Yancey [00:03:40]:

Yeah, yeah. You know, listen, the. As the audience has grown, like, you know, I've told people, don't ever use the retire word around me. I mean, I don't want to talk to you if you want to talk about retirement, because that's not any part of my vision on a personal level. And I think a lot of our members feel the same way because they're evolving. They've done this research with life reimagined. I remember that landmark research. And people think of, you know, you get to this certain age is, okay, I've hit it now I'm going to slow down and retire.

Kym Yancey [00:04:07]:

You know what I mean? Yeah. A couple of key triggering.

Sandra Yancey [00:04:11]:

You start getting things in the mail when you turn 50.

Kym Yancey [00:04:13]:

Yeah.

Sandra Yancey [00:04:13]:

And if you're like getting ready to slow down today, it's just a different environment. People are really ramping up.

Kym Yancey [00:04:21]:

Yeah. I mean, AARP is the magazine you hate to get. You know what I mean? It's almost, I mean, anybody, everybody who gets in the beginning says, why are they sending this to me? You know what I mean?

Sandra Yancey [00:04:32]:

Well, they're in a, they are in a reimagining phase of their, their company too, because it's just, it's shifted.

Kym Yancey [00:04:39]:

But the point for me is that our audience, along with us, I don't think even for the most part while we've had some conversations about transitioning in terms of selling your business or whatever. Of course, you can be any age and sell your business. You know, 30, 40, whatever. You know, people are selling businesses all the time.

Sandra Yancey [00:04:57]:

Yeah.

Kym Yancey [00:04:58]:

But I, I see this, this energy among our members of people that you might think might be thinking about selling. But they're like energized because things are happening so quickly. New things are being reinvented, new strategies are being Deployed, you know, I mean, you know, obviously when we started, there wasn't any social media, for crying out loud, Lone AI. And people are like, oh, my God, you were around before social media.

Briana Dai [00:05:25]:

Yeah.

Kym Yancey [00:05:25]:

You know, like, wait a minute.

Sandra Yancey [00:05:27]:

I know, I know.

Briana Dai [00:05:29]:

I mean, I can't quite relate to that level, but I do feel it when I go to buy, let's say, you know, a bottle of liquor and I have to show my id, and they glance at it for a second like, you didn't even look at my birthday. They go, oh, I saw the 19

Sandra Yancey [00:05:44]:

is in the 19. You were born in 19, whatever, the 1900.

Briana Dai [00:05:48]:

So you're definitely over 21. I'm like, oh, my God, I wasn't prepared for that. Tatiana and Brian are going to be like, my parents are so old, they were born in the 1900s.

Kym Yancey [00:06:00]:

You know, I just, I just pull out my driver's license and I said, you know, sir, I don't need that. I said, you sure? I just want to make sure. She asked a question. I thought you might want this. I just came prepared.

Briana Dai [00:06:14]:

Yeah, it's crazy. Just the psychological between the 1900s and the 2000s. Right. But yeah, you know, what I've observed is that 60 and 70 today is not what 60 and 70 was in your parents generation.

Sandra Yancey [00:06:32]:

Totally, totally not what my mother thought. How she processed information, what she looked like, how she carried herself at 60.

Briana Dai [00:06:42]:

Yeah.

Sandra Yancey [00:06:42]:

You know, is polar opposite.

Briana Dai [00:06:46]:

I mean, I remember just looking at baby photos of me with Grammy and realizing, my gosh, Grammy's the same age in this photo as my mom is right now. A Tatiana. And Grammy, you know, she kind of was a Grammy. Was a Grammy.

Kym Yancey [00:06:59]:

She was a Grammy.

Briana Dai [00:07:00]:

She adopted that as her entire personality, you know, and she really, yeah. Shifted into that whole look. And I've just noticed even this generation doesn't use the terms Grammy, grandma, Grandpa. They're like, nope, I'm not a grandma exactly. I'm not a grandpa exactly. I'm a Lovey, I'm a Pepe, I'm a Nona, I'm a Papa, I'm a.

Sandra Yancey [00:07:20]:

Right.

Briana Dai [00:07:20]:

I'm a. I'm a honey, a glam,

Sandra Yancey [00:07:23]:

a Gigi, a Lola or Lolly. Yeah.

Briana Dai [00:07:28]:

It's just, it's interesting because there is, I think, an entirely different mindset.

Sandra Yancey [00:07:33]:

Yeah.

Briana Dai [00:07:34]:

That this generation has. Which is really cool. You know, I think that a lot of times when I see younger women try to come into this organization with like a little bit of an air of like, maybe cockiness. It's almost like a condescending tone. And it's really disappointing because I'm like, God, there's so much wisdom to be had.

Sandra Yancey [00:07:56]:

And can I just say, Brianna, Conversely, I. I feel like there are a lot of people that have been around for a while, been in business for 20 years, and can. Some can almost roll their eyes when the younger group comes in, not realizing there is so much to learn from this generation.

Briana Dai [00:08:16]:

Or they'll look at them and not roll their eyes, be like, oh, honey, let me help you. Let me mentor you. And that could be a really beautiful thing. I don't want people to stop doing that. But there is also an element of maybe you should be taking some notes. You know, there's some tech savviness that the younger generation brings to the table that could really run circles around a lot of you. And so there is, I think, a mutual beneficial relationship for sure, within eWomenNetwork, which is what I think makes us so special. When I go to other networking groups, it's very clearly all Millennial, Gen Z, or very clearly all Gen X and Boomer.

Briana Dai [00:08:57]:

And there's not. I haven't really encountered any organizations that have really successfully cultivated both. And we definitely still do lean more heavily towards Gen X and Boomer, no doubt about it. But I'm noticing more and more millennials coming in, Millennial managing directors, you know, and it's really exciting to see that kind of pivot start to take place.

Kym Yancey [00:09:18]:

You know what's driving that, don't you? Their birthday, Their birth. They're getting older, too. Yeah, they're moving into are key demographic. They really are. They're moving into it. And after you've been out there with your business in your 20s and you're entering your 30s, you really start to get serious and say, not that you didn't mean to be serious, but you get serious at another level, you start paying attention at a whole different level. There are things that just seem like good things to know, but then you start to practice what you're really hearing because your revenue is not maybe consistent or closing the deals that you want to close. So all of a sudden, now people are keying in at a deeper level to understand.

Kym Yancey [00:10:07]:

Personally, I love what I see observing and watching our older members and our younger members. And that convergence of intellectual exchange is pretty impressive because I. Sandra, I think so much of it is the way you teach your philosophy. You know, with the engagement with all the members that you have, like in your SOAR program, the different things that you do. I mean, you're constantly pushing, like, you know, Engage, get involved. You know, constantly.

Sandra Yancey [00:10:38]:

If I were a younger, If I were 10 or 15 years younger today, I would be all. Strategically.

Kym Yancey [00:10:47]:

Yeah.

Sandra Yancey [00:10:47]:

I would be all over finding the groups that were 10 or 15 years older than me.

Briana Dai [00:10:54]:

Yeah.

Sandra Yancey [00:10:55]:

For one reason. There's many reasons. But a good, solid reason is they often have the discretionary income to invest in bigger programs, depending on your price point. Right. I mean, let's just be really clear, you know, as your kids get older, you know, you get a raise. You were just saying, just getting, getting your baby. You know, Bryant, who just turned a year old out of baby food.

Briana Dai [00:11:24]:

Yeah. It's a race.

Sandra Yancey [00:11:26]:

Is a race.

Briana Dai [00:11:27]:

Yep.

Sandra Yancey [00:11:27]:

And guess what?

Briana Dai [00:11:28]:

When he gets out of diapers, it's a raise.

Sandra Yancey [00:11:31]:

You know what I mean? Now, you know, bigger kids also come with bigger price tags. They need cars and car insurance and things like that. But generally speaking, you're also earning more. Right. As you're growing your business. Conversely, if I were in my 50s or 60s, I would be networking in organizations that had a younger demographic.

Briana Dai [00:11:52]:

Why?

Sandra Yancey [00:11:53]:

Because I know that everything is moving digitally. They've grown up, so they have a little bit more, I think, of a comfort zone, a natural kind of instinct to embrace. They're using a lot of the latest and greatest tools and techniques, and I would want to be leaning into that and saying, what is your favorite tool for, you know, editing video content? Or what is your favorite way to, you know, take something that you've done, like a podcast, and repurpose it three different ways? And I would just be asking questions that is so easy for them to address. And I think the faster. Right, because we're already moving at the speed of light right now, the faster you can acquire wisdom, not just knowledge. Because if it. To me, success isn't about how much knowledge you have, is that if that's all it took, Google is free. We could all be doing searches for days into Google or now ChatGPT or Gemini or cloud or whatever it is.

Sandra Yancey [00:12:53]:

But the truth of the matter is the real magic, I think that really translates to making the cash register ring is leaning into the wisdom. Right. I would rather lean into you, Briana. What are the tools that you're using that have produced for you than just going and doing a generic search and having them pop up top 10, you know, list of tools. But I don't know anybody that I see having success. I want to know, which one are you using? And it might not even be one that made this top 10 list.

Briana Dai [00:13:27]:

Yeah, for sure.

Sandra Yancey [00:13:28]:

So many advantages to making sure that you're networking strategically into both groups and you're not just identifying where you are comfortable. Because success is not about being comfortable. Success is about getting comfortable with the discomfort of having to make moves, having to make decisions, being in places and around people that might be not naturally comfortable for you, but might have the very answer to the thing you need most.

Briana Dai [00:13:59]:

Yeah. And I think that a lot of the younger women, too, when it comes to tapping into the wisdom, like, there are certain things that, yeah, you could probably do some Google searching, some AI and figure things out, but what you can't figure out, I think, like one of the areas that I was burned and thank God I had great resources to help me navigate it, was navigating bad business relationships, bad partnerships. There's just a wisdom when you've been around the block, when you've been through it, when you've, you know, encountered a bad partner, when you've made a bad deal, that's earned wisdom. And if you can lean on somebody who's already been through it before, you have to make that costly mistake, then do that. You know, you don't have to figure out alone just to have somebody that has a little bit more business maturity, that has navigated bigger deals, bigger relationships, bigger contracts that you can just say, hey, like, what do you think about this? Or what's your read on this person? You don't ever want to underestimate that. And that is something that you can't just Google.

Sandra Yancey [00:14:57]:

Yeah.

Briana Dai [00:14:57]:

You know, you can't just search it on AI. You. You need to lean on people that have actually been there and done that. And there's certain things like that that technology will never be able to replace.

Sandra Yancey [00:15:08]:

Yeah.

Briana Dai [00:15:08]:

Is that negotiation savviness?

Sandra Yancey [00:15:11]:

Do you feel like you're drowning in your business? Like you're doing everything and something has to give, but you're afraid it might be you? What if I told you there's a network of over 500,000 women entrepreneurs all dedicated to supporting each other? A network of women helping women. I'm Sandra Yancey, founder of eWomenNetwork, and I'm inviting you to join us and become a member. Ewomennetwork.com we can't wait to meet you.

Kym Yancey [00:15:41]:

Yeah. Life is filled, honestly, with mistakes along the way, you know, and lessons. You know, lessons are repeated until learned because you'll. You'll keep experiencing the same thing over and over again if you don't learn from the lessons. Right.

Sandra Yancey [00:15:55]:

And learning never ends.

Kym Yancey [00:15:58]:

But those. Yeah. You know, but it's interesting Brownie, you are so right when it comes to mistakes. We could all sit down and talk and everybody would have a story about an error, a mistake, you know what I mean? And what did they learn from it? You know, I know for me that communication is so vital, especially written, clarifying communication that really underscores the points of the things that you need when you're negotiating a contract. But that's a. We'll do a show on contracts, probably.

Briana Dai [00:16:27]:

You know, I mean, you are the goat. You can read a contract and they are long and they are tedious, and it's not the kind of thing that you want to just run through AI and say, summarize this, because it will miss really critical, costly things.

Kym Yancey [00:16:44]:

Yeah.

Briana Dai [00:16:45]:

And I'm just so grateful that I've had your wisdom to tap into, to understand how critical it is that you not only read it line by line, but you understand. Understand it. Because sometimes these little legal jargon lines can get kind of confusing. So to take the time to understand each little action that you're reading, each section, each, you know, amendment, all of the things is just. It's just so I can't. I can't emphasize the importance enough. I have been burned too many times, and I wish that I leaned on my elders more.

Sandra Yancey [00:17:26]:

I. I love this conversation because so many times people want to find the recipe for the quick, for the wins. Right. And I do think that, you know, being in business over time, you really do earn your stripes. And some of them aren't stripes, they're scars. I mean, you know, there is an element that, you know, if you've in business, been in business for a while, you're going to be used, abused, screwed, and sued, you know what I mean? Kind of thing. And you want to. What are the things that you can do to.

Sandra Yancey [00:17:59]:

What are the lessons that you can learn from other people? And we've been really lucky. I mean, we've definitely been, I think, used and abused and, and screwed for sure. You know what I mean? Those are, you know, those passage.

Kym Yancey [00:18:13]:

That's passage.

Sandra Yancey [00:18:13]:

It's a passage in many ways, you know, and the question is, what do you learn from it? Your plan, do, review. You plan things, you do them, they don't work out as. As you plan them to be. And so taking the time to do that review and what went well, what didn't go well, what would I do differently, knowing what I now know, and if I was going to advise others, what would I tell them? I think is such a valuable part of being, you know, having A network and learning from the things that didn't go well, as well as trying to always obtain the. The tips for making quick wins.

Briana Dai [00:18:49]:

Yeah. One of my favorite analogies that you, dad, ever shared with me, I think I was a teenager, and I was trying to navigate something on my own, and I was really resistant to getting advice and just wanted to do it my own way. And you sat me down and you just said, listen, I want you to imagine that this journey that you're about to embark on is a landmine and there's bombs all over. I could either just let you go and figure it out on your own and hope that you don't step on a bomb, or I could just give you the map and tell you and point you in the direction of the best way to go. Or having been through it before, I could take your hand and I could walk you across to make sure that you get there safely. Which would you rather choose?

Kym Yancey [00:19:38]:

Wow. You remember that?

Briana Dai [00:19:39]:

I do. I never forgot that.

Sandra Yancey [00:19:41]:

It's great advice.

Briana Dai [00:19:42]:

Powerful. Because when you think of your life and your decisions and how you want to move, are you letting your own pride of wanting to prove yourself and do it yourself cost you potentially your life, your business, your happiness, your joy, your bank account? I mean, or would you rather just be told what to do, or would you rather link arms with somebody that has already been there, done that?

Kym Yancey [00:20:05]:

Yeah.

Briana Dai [00:20:06]:

And that's, I think, the power of eWomenNetwork and our core values of lifting as we climb and, you know, fostering prosperity, growth, fiscal responsibility. But the team work to make the dream work piece.

Kym Yancey [00:20:17]:

Yeah.

Briana Dai [00:20:18]:

You know, and we really do live that value. And I think that our community is so rare in that that you can come regardless of whatever stage you're in. In some cases, it might be the younger person that has the way through the landmine, and in others, it's the Gen X or the boomer. But no matter what, we're not going through it alone.

Kym Yancey [00:20:39]:

Yeah. Do you think, you know, as you're talking. I think about the culture and the community that we create. I think about, like, the. The conferences. Now, this would be an interesting question for you because I think we do. My perception is that we do a good job as a membership organization at embracing the younger. What do you call the.

Kym Yancey [00:20:59]:

What are you calling the millennial? Millennial. And embracing them and welcoming them into the network. I don't know if the younger group embraces the value of our older members.

Briana Dai [00:21:12]:

Yeah, I think it's both. I do think it's both. I witness both Sides, I feel that sometimes I've witnessed some of my millennial peers that will dip their toe into eWomenNetwork, and then they don't come back because they're not seeing the value in some of the content or the conversations. But I feel really sad for them because what they're missing is really, really the whole opportunity to reverse engineer. Sure. Maybe you're not thinking about an exit strategy right now, but how great is it to start with that mindset?

Kym Yancey [00:21:43]:

You're right. It's. It's. That is so powerful. Because the fact of the matter is all of us need to have businesses that are viable.

Briana Dai [00:21:54]:

Yes.

Kym Yancey [00:21:55]:

I mean, ultimately, I mean, if that's just not your bag, you're an artist. You're going to paint a painting a certain way, and you don't care about scaling, whether it gets me be. You know, things are different, you know? You know, but when you look at it and say, is this something that someone would want to buy? You know, have I created something that is viable?

Briana Dai [00:22:11]:

Yeah.

Kym Yancey [00:22:11]:

It changes the way the lens from. For which you look at it and the way you operate within the business. Don't you think?

Sandra Yancey [00:22:17]:

No question. And the one thing that we all have in common is that someday, one day, we're all not going to be doing what we're doing.

Briana Dai [00:22:26]:

Yeah.

Sandra Yancey [00:22:27]:

And so the qu. That. I mean, that is a level playing field. And so the question becomes, are you beginning with the end in mind?

Kym Yancey [00:22:34]:

Yeah.

Sandra Yancey [00:22:34]:

And are you thinking about when I am complete whatever phase of your life that might be, what am I going to have to show that has some equity value and what I have spent my life, you know, or a good part of my life creating? Because it could be that maybe you don't sell your business, but maybe you sell your intellectual property, you know, maybe you sell your program to someone else. Maybe you now start licensing it. Maybe someone buys your list. Know there are elements of ways in which to sell components of your business, if not the full business. If your business has been. Has been built around you as the. What we call attractive character, meaning, you know, the. The face of the organization.

Sandra Yancey [00:23:22]:

There's still pieces of your business that when you don't do it, could be of value to other people. And if you could begin with the end in mind, I think you make different strategic decisions on how you prepare for that day and get a payout. Yeah.

Briana Dai [00:23:40]:

So I think that if the younger women were to come in and really look at everything as an opportunity to look ahead and to not have to navigate things the hard way or make Mistakes because they weren't listening from, to somebody else has already been there, done that. But then also the, the Gen X and the boomers, I have gotten feedback from some of like our emerging leaders. For example, we, we at our international conference, we always honor emerging leaders who are between the ages of 22, 2 and 29. So now that's Gen Z. Yep. You know, and what I have noticed is that sometimes these women, they're, they're brought in as emerging leaders because they're kind of crushing it.

Sandra Yancey [00:24:27]:

Crushing it.

Briana Dai [00:24:28]:

Like they're really killing it in their business. And sometimes because of their age, there's an ageism factor that really works against them. And so it goes both ways where you know, sometimes somebody isn't really looking to be mentored. You know, you can't force it onto somebody who doesn't want it. And so looking down on somebody because they look younger than you, that doesn't necessarily mean that they're less experienced. Sure, they might have fewer years, but they might have some pretty amazing credentials that you wouldn't know about.

Kym Yancey [00:24:58]:

Right.

Briana Dai [00:24:58]:

Unless you ask the question and really got curious. And I think that ties into the whole networking conversation that we're going to do an entire episode on.

Kym Yancey [00:25:06]:

Yeah.

Briana Dai [00:25:07]:

Because it really, you have to get curious and get to know people before you just start volunteering your wisdom.

Sandra Yancey [00:25:14]:

And I think that's the difference between contacts and connections.

Briana Dai [00:25:17]:

Amen.

Sandra Yancey [00:25:18]:

And you know, there are people that go into networking events to, to build their list to get business cards to, you know, start, you know, hitting people up with various different types of emails and funnels and that kind of thing. And then there are those that slow down and know that the ultimate compounded value of, of meeting people is building the relationship.

Briana Dai [00:25:40]:

Yeah.

Sandra Yancey [00:25:41]:

And that takes time. It's never going to be a one off conversation. It's not going to be once, twice, three times. It is showing up consistently. Right. It's almost like dating but in a different form or fashion. I mean you have to like really make some investments and some will and some won't. And so what? Someone's waiting.

Sandra Yancey [00:26:00]:

Not every relationship is going to bloom. I always think about, remember when you were little and we always did the little. I would buy the, the egg cartons that were cardboard and fill them with dirt. You know, my mother did it for me. And then we would put the seed in. So when you were first planting flowers and you know, you want, you put everything out in the sun. The whole carton goes out in the sun. There's 12 little, you know, where eggs Were so to grow flowers and you water it all evenly and some never sprout, and some sprout in the very beginning and take root.

Sandra Yancey [00:26:34]:

And then some, you get a twofer, you know, it splits and you get two flowers. And I think of networking like that, I mean, you just gotta. You gotta pour into it evenly and trust that some won't sprout at all, but some will become incredibly valuable for your life. Yeah. You know, and you just. You can't go in and pass judgment. You've gotta contribute all the same and trust the process.

Briana Dai [00:27:00]:

So true.

Sandra Yancey [00:27:01]:

And we're looking for. We're such a society of, you know, closure and transaction and relationship. Great relationships take deposits in order to reap rewards.

Briana Dai [00:27:13]:

Yeah.

Kym Yancey [00:27:14]:

I think it's also important that people, as many. See, it's really different when I start talking about eWomenNetwork versus other organizations that I see, because I see our members as being, you know, wanting to learn, wanting to stay up with the latest. And they're more discerning too. Like, I don't have enough time to do all four of them. Tick tock, Facebook, you know, Instagram, whatever. Maybe there's two. One or two that they spend most of their time with. But the point of the matter is, I think it's very important that you're always reaching.

Kym Yancey [00:27:47]:

And I see that. I mean, what excites me is I see our members that are in their, you know, 60s and, and, and. And older even, but, you know, 50, 60, reaching 40s and 30s. Yeah.

Sandra Yancey [00:28:00]:

You know.

Kym Yancey [00:28:00]:

Yeah. You're just, just reaching because content and the flow of information is so fast. I was telling Ryland, I mean, our son Rylan said to me, dad, you know, hey, when do you think it'll be slowing down? And I said, you'll be waiting forever. Yeah, I mean, it's. It's not about that. I love what I do, and I'm learning every day. I'm invigorated every single day. And it's important to know that people just need.

Kym Yancey [00:28:24]:

You know that little tip that you just gave Brianna about let me just tell you where it is, or you want me to hold your hand and walk you across? You know what I mean? You know, people are looking for solutions, and it doesn't matter.

Sandra Yancey [00:28:36]:

Yeah.

Kym Yancey [00:28:37]:

What age it is. And I think, I think the more you. You reach out and just say, listen, I see you. I see you here. I see you in these places. I wanted to introduce myself and I wanted to learn a little more about you. You know, I think we've. We have Successfully really created an atmosphere and a community that really thrives on that, don't you?

Sandra Yancey [00:28:57]:

I also think that we're not trying to be all things to all people. I think when you try to speak to everybody, you speak to nobody. And I think one of the things that we've had to make a decision to do is that we're really looking at the business owner that to operate as a CEO and there's the difference is do you have your toe in or are are you all in? Right. And there are business owners that are kind of dabbling. There are business owners that are, you know, hobbyists. There are business owners that are looking for $500, a thousand dollars extra a month, you know, and then there are those that really grow a successful seven

Briana Dai [00:29:32]:

figure and beyond business.

Sandra Yancey [00:29:34]:

Yeah. And, and I think that we had to get really clear around what our messaging, our training, our infrastructure, our support system, all the things who is our true right fit client. And that's why I think it's so invigorating now that we've seen just such an explosion of memberships both online and in live events. And I think it has a lot to do with people saying, oh, this is my tribe, I found my home.

Briana Dai [00:30:10]:

And that's what's interesting about that, is clarity on who we're serving, is that specific entrepreneur. And that doesn't discriminate against age, Right?

Sandra Yancey [00:30:19]:

Exactly.

Briana Dai [00:30:21]:

You know, yeah, you could be a rock star, 20 something year old who has clarity that this is what you want to build and if that's you, then you're going to really resonate with eWomenNetwork. And I think it just really trickles down to, you know, how we show up. I think since I've become more of a face in the community, I do think that I've noticed a shift in the respect level for more of the younger women. You know, one of my favorite memories was before I was part of the quote trifecta and I was a makeup artist and I remember I bought a booth at the conference. Yeah, I was doing makeup and I used to to love it because I went by Briana Day back then too. But people didn't know that Brianna Day was actually a Yancey.

Sandra Yancey [00:31:07]:

Right. And so people today is your middle name.

Briana Dai [00:31:10]:

Day is my middle name. Brianna Day is my middle name. We talked about that on another episode and so go listen to that origin story. But the point is, I used to see people's true colors because they didn't know I was Sandra Yancey's daughter or Kim Yancey's Daughter was that like, oh, I got to see some sides of women, man. Some great sides. But then there were definitely the people who, you know, would talk down on me because I was, you know, just a makeup artist, or they would talk down on me because I was in my 20s, and I was, like, a cute little girl not viewed as a business owner who, you know, paid with this booth who's offering services that you're paying. You know what I mean? So it was really. It was fun because I used to love to kind of be.

Briana Dai [00:31:55]:

It was like, secret shopping, and I could kind of come back to and be like, oh, this person is actually not a very nice, nice person.

Sandra Yancey [00:32:01]:

And then we would do our Femtor awards, and they would see you on the stage because you. You've been on the stage for. Since when? Yeah. How old were you?

Briana Dai [00:32:09]:

10? Yeah, 12. Like, young.

Sandra Yancey [00:32:12]:

Yeah.

Briana Dai [00:32:12]:

Yeah.

Sandra Yancey [00:32:13]:

Helping at least starting out with passing the awards and that kind of thing. And then they would see you. That was when we would do the awards on a Saturday night. We would close the conference on a Sunday, back in the day, and then suddenly they were like.

Briana Dai [00:32:26]:

Like, oh, crap. Oh, my gosh. You know. Yeah. Then they'd come back and be so buttery, squeaky. And I'm like, okay, sister, I got your number.

Sandra Yancey [00:32:36]:

Yeah.

Briana Dai [00:32:37]:

You know, I remember. But, you know, but there is.

Sandra Yancey [00:32:40]:

It's a lesson, though. There's a. There's a really valuable, embedded lesson. Sometimes you just really never know.

Briana Dai [00:32:46]:

Yeah.

Sandra Yancey [00:32:47]:

Who you're talking to or talking to or who they know, which could be connected to the very person that could change your life.

Briana Dai [00:32:56]:

Yeah. You know, we really care about our team, so our team always comes back to us and lets us know how they were treated and who treated them poorly. And I think that it's really important that you take note of those people.

Sandra Yancey [00:33:07]:

Yeah.

Briana Dai [00:33:07]:

You know, because that's information, and, you know, you want to hire, fire, promote people in your life accordingly. And that goes not just for employees. That goes for just. Just relationships in general.

Kym Yancey [00:33:21]:

Yeah.

Sandra Yancey [00:33:21]:

You know, great conversation.

Briana Dai [00:33:23]:

So good.

Sandra Yancey [00:33:24]:

Yeah.

Briana Dai [00:33:25]:

Well, I'm excited for the next one already. So until then, I just want to close by saying, you know, she does

Sandra Yancey [00:33:30]:

not just mean business, she means billions.